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PUBCAST: Comments and Social Shares are Overrated -- with Marcus Sheridan (Episode #35)
The Pubcast with Jon Loomer
English - February 07, 2013 19:00 - 30 minutes - 14.1 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post he wrote that inspired the discussion). The two also discuss money keywords and the importance (or lack thereof) of short blog posts or videos.
Marcus has been a major influence on Jon's career during the past year, and is the main reason this podcast was created in the first place. Make sure you follow Marcus' blog at TheSalesLion.com for brutally honest and entertaining posts that will help you improve your content marketing. You can also find him on Twitter (@TheSalesLion) or listen to his podcast called Mad Marketing with The Sales Lion.