Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
Social Media and Politics
English - January 22, 2023 08:00 - 35 minutes - 32.8 MB - ★★★★★ - 27 ratingsGovernment Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Digital Political Advertising Beyond Social Media, with Megan Clasen
Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters' democratic perceptions, and what types of issues parties strategically communicate during election campaigns.
Here are the studies discussed in the episode:
Data-driven campaigning and democratic disruption: Evidence from six advanced democracies (2022)
Understanding the democratic role of perceived online political micro-targeting (2022)
(Tar)getting you: The use of online political targeted messages on Facebook (2022)