Digital Political Advertising Beyond Social Media, with Megan Clasen

Social Media and Politics

English - January 08, 2023 08:00 - 52 minutes - 47.7 MB - ★★★★★ - 24 ratings
Government Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 2022 Year in Review! Social Media and Politics, with Dr. Anamaria Dutceac Segesten

Next Episode: Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier

Megan Clasen, Partner at Gambit Strategies, shares her insights into digital political advertising for persuasion and mobilization. We discuss the role of social media ads relative to CTV and OTT advertising, as well as how political ads compete with corporate brands for inventory on these services. Megan also shares her experiences with Facebook's ad 'blackout' period during the 2020 campaign and how the Biden campaign responded to countering Trump's advertisements. ...And much more!