Political Marketing, Digital Strategy, and Social Media for the Andrew Yang 2020 Campaign, with Andrew Frawley

Social Media and Politics

English - June 27, 2021 07:00 - 1 hour - 57.2 MB - ★★★★★ - 24 ratings
Government Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen

Next Episode: Tech Advocacy for Children's Digital Rights and the Twisted Toys Campaign, with Baroness Beeban Kidron

Andrew Frawley, former Director of Marketing at Yang2020, shares his experience running marketing and digital strategy for Andrew Yang's 2020 campaign. Andrew discusses the role of social media for outsider campaigns, challenges in establishing growth on social media, and the role of podcasts for political campaigns. We also discuss campaign slogans, differences between outsider and mainstream campaigns, and Facebook groups as organizing hubs.

Check out Andrew's website for more experiences from the campaign!