Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen
Social Media and Politics
English - June 13, 2021 07:00 - 48 minutes - 44.2 MB - ★★★★★ - 24 ratingsGovernment Science Social Sciences social media social networks politics political science digital marketing media communication democracy facebook Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Social Media Communication in the EU, with Tom Moylan
Dr. Michael D. Cohen, CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections.
We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign.
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