Social Jack™ Influence Factory
Episode 68: Don Stanley – “The Power of Social Listening”
Air Date: Wednesday, July 3, 2019

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The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE).

In the #InfluencerNewsUpdate segment…

During the Influencer News Update, the team discusses “New Report Looks at Best Times to Post on the Major Social Platforms in 2019”, an article by Andrew Hutchinson via: Social Media Today. Here is what we discussed:
- Since the dawn of social media marketing, marketers and brands have been trying to determine the absolute best times to post on any given social platform.
- In reality, there is not a one-size-fits-all, best time to post. There are many factors that play a part in determining the engagement on your post. (For Example: your audience, your industry, your product, the quality of your content, etc.)
- However, knowing the generic best times, determined by overall engagement, will give you a step in the right direction when determining when to post on social.
- The data in this article comes from sprout social.
- Facebook posts that are published between 11am and 1pm tend to see the most engagement. Thursday and Friday also see relatively high interactions.
- Another thing to note would be the worst times to post. The data shows that content posted on Sundays see the lowest amount of engagement on Facebook.
- On Instagram, the highest engagement tends to occur on Wednesdays and Fridays from 10am to 11am.
- This is surprising to see that the most people are not checking their social feeds during their morning commute or after work.
- On Twitter, Wednesday and Friday win again although it is the 9am slot instead of mid-morning.
- Tweets also see less engagement after 10pm
- LinkedIn’s engagement statistics have seen a significant increase overall. This makes it a harder decision of when to post, but also allows for more options.
- We do see a spike in engagement from 8am to 10am, then a drop at 11am, then back up from 12pm to 3pm.

View the full article at https://tinyurl.com/y2cnb2cr

This week’s #PowerMove segment was “Social Listening”

In the #InfluencerInterview…

This week’s Influencer Guest, Don Stanley, helps businesses and individuals use digital marketing and personal branding to grow their profitability and impact. Don is the President and CEO of 3Rhino Media, a digital marketing company dedicated to helping busy clients achieve real, measurable results with their online marketing. Please welcome back to the Influence Factory, Don Stanley!

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Connect with Don:
Twitter: https://twitter.com/3rhinomedia
LinkedIn: https://www.linkedin.com/in/donstanley1294/

Connect with Dean:
Twitter: https://twitter.com/deandelisle
LinkedIn: https://www.linkedin.com/in/deandelisle/
Instagram: https://www.instagram.com/deandelisle1/

Connect with Cait:
Twitter: https://twitter.com/CaitHassett
LinkedIn: https://www.linkedin.com/in/caithassett/

Connect with Jackson:
Twitter: https://twitter.com/JacksonDelisle
LinkedIn: https://www.linkedin.com/in/jacksondelisle/
Instagram: https://www.instagram.com/jacksondelisle/

Theme Music Produced by Sonixphere
Video Production by Social Jack™ Productions
Social Media Engagement by Social Jack™ Influencer Team
Voice-Over by Laila Wenrich
Brought to you by Social Jack™

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