Ep 66 | Tom Harness - "Standing Out from the Crowd" | Influence Factory

Social Jack™ Influence Factory
Episode 66: Tom Harness – “Standing Out From The Crowd”
Air Date: Wednesday, June 19, 2019

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The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE).

In the #InfluencerNewsUpdate segment…

During the Influencer News Update, the team discusses “3 Proven Ways to Increase Your Visibility on LinkedIn”, an article by Melonie Dodaro via: Social Media Today. Here is what we discussed:
- 1. Optimize your LinkedIn introduction card
- Your Prospects need to be able to find you in the search results
- Once they find you, they need to be moved to learn more about you as well as how you can help them
- Make sure that your profile is set up so LinkedIn’s search algorithm can find you for your main keywords.
- Once you show up in their search results, they need to quickly see that you are worth connecting to.
- The three most important sections featured in your introduction card are your Headline, Profile photo, and Cover Image.
- The LinkedIn Headline: Your headline is top priority. Including your main keywords in your headline can greatly impact your chances of appearing in prospects’ search results.
- The LinkedIn Profile Photo: If you want to make a good first impression, make sure that you have an up-to-date professional profile picture that is recognizable.
- The LinkedIn Cover Image: In addition to your headline and profile photo, your cover image is the first thing people see when they arrive at your profile. A professionally designed cover image can increase your chances with prospects immensely.
- 2. Share status updates and LinkedIn Publisher articles
- Posting regularly on your LinkedIn will help you to get noticed by your network.
- When one of your connections is looking for someone who does what you do, they will be more likely to think of you because of your regular posting on LinkedIn.
- You can also include two or three relevant hashtags when you post. This will help to increase your reach beyond your first-degree connections.

View the full article at https://bit.ly/2LzhfHZ

This week’s #PowerMove segment was “Being First/Getting Found”

In the #InfluencerInterview…

This week’s Influencer Guest, Tom Harness, is known as the Outside the box brander, Crazy suit guy, Craftbeerican, Bowler hat wearing guy, & Owner of Harness Digital Marketing (HDM).
HDM has been in business for over 5 years and provides businesses and organizations with the best: Content, Customer Service, & Consistency. When it comes to branding, Tom wants to get you outside your comfort zone and grow not only your business but yourself.
Please welcome, Tom Harness to the Influence Factory!

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Connect with Tom:
Twitter: https://twitter.com/iTomHarness
LinkedIn: https://www.linkedin.com/in/itomharness/
Instagram: https://www.instagram.com/itomharness/

Connect with Dean:
Twitter: https://twitter.com/deandelisle
LinkedIn: https://www.linkedin.com/in/deandelisle/
Instagram: https://www.instagram.com/deandelisle1/

Connect with Jackson:
Twitter: https://twitter.com/JacksonDelisle
LinkedIn: https://www.linkedin.com/in/jacksondelisle/
Instagram: https://www.instagram.com/jacksondelisle/

Theme Music Produced by Sonixphere
Video Production by Social Jack™ Productions
Social Media Engagement by Social Jack™ Influencer Team
Voice-Over by Laila Wenrich
Brought to you by Social Jack™

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