06 | Political Marketing: The Tricks, Tactics & Creativity

Social Antics - Another Marketing Podcast

English - October 28, 2020 22:55 - 53 minutes - 52.2 MB - ★ - 1 rating
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Previous Episode: 05 | Click Culture: The Future of Digital Advertising

Next Episode: 07 | Travel Economy: Airbnb, TripAdvisor & The Tourism Sector

In this episode, Dave Doyle & Dave Alton discuss weekly news topics such as drone delivery service launched by retailers Tesco and the news that TikTok have partnered with Shopify and more.

This weeks focus topic is all about political marketing. The lads discuss how campaigns can utilise online tools to reach particular audiences for both good and bad. They also take a look at how politicians and strategists such as Roger Stone (U.S.) or Dominic Cummings (U.K.) can use a mix of psychology and marketing tactics to favour their campaign or political careers.

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