Social Antics - Another Marketing Podcast

#42 | Politics, Pills, and Podcasts

July 05, 2022 10:19 - 49 minutes - 114 MB

On this weeks podcast the lads discuss the fallout from Roe v Wade and the role of businesses in politics. A local company gets investment, but who? Robinsons break their Wimbledon sponsorship, and Podcasts are on the rise! All this and more on this weeks episode of Social Antics! Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Watch the full video over on YouTube - https://youtu.be/wqV8YBcOuxI Twitter - www.twitter.com/Social_...

#41 | Getting Started Online

June 23, 2022 12:08 - 42 minutes - 58.3 MB

On this weeks episode on Social Antics, the lads discuss the initial stages to getting started with your digital marketing strategy. They take a look at some of the questions that need to be answered, their own experiences with clients and how to make those early decisions to building an online presence. All this and more on this weeks episode of Social Antics! Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Watch the full v...

#40 | McDonalds, Madness & MacBooks

June 16, 2022 10:33 - 45 minutes - 105 MB

On this weeks episode the lads discuss the reopening of McDonalds in Russia under a new alias, new forms of advertising emerge on TikTok, and we bring you all the news from the Apple Developer conference. All this and more on this weeks episode of Social Antics! Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Watch the full video over on YouTube - https://youtu.be/FjKzCcBxNjY Twitter - www.twitter.com/Social_Antics LinkedIn - ...

#39 | From Salaries to Shopify and a little bit of Spotify

June 02, 2022 05:00 - 43 minutes - 99 MB

On this weeks episode the lads discuss: hiring processes and the inclusion of expected salaries on job descriptions; the downfall of Misguided and the growth of Shopify; and finally new innovative advertising opportunities with Spotify (they disagree...) All this and more on this weeks episode of Social Antics! Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Watch the full video over on YouTube - https://youtu.be/FjKzCcBxNjY Tw...

#38 | School's Out For Summer

May 26, 2022 18:33 - 59 minutes - 54.7 MB

It’s that time of year again. Lectures finished, exams and papers corrected, and the next generation of college-leavers go search for roles in the world of marketing. The lads discuss some of the issues over the past numbers of years with changes to the education sector, the use of technology for teaching, and also offer some career advice. All this and more on this weeks episode of Social Antics! Follow Social Antics across their social media channels and subscribe to keep up to date with...

#37 | CEO's, Politicians and Presidents

May 19, 2022 10:30 - 47 minutes - 110 MB

In this weeks episode the lads discuss the latest news surrounding Elon's Twitter takeover. Followed by a discussion around high profiled CEO's being both a pro and con for many businesses public image. Also, It's a great time to be in Marketing! The lads reflect on recent reports that starting salaries have increased as there is a demand is currently higher than supply of skilled individuals. All this and more on this weeks episode of Social Antics! Follow Social Antics across their s...

#36 | White Hot Marketing

May 12, 2022 05:15 - 45 minutes - 104 MB

In this weeks episode the lads discuss the latest Netflix Documentary, White Hot, which discusses the rise and fall of Abercrombie & Fitch. Following this they reflect on what the publicity surrounding the Johnny Depp & Amber Heard trial says about society and social media. Finally, the lads wrap up with this weeks news and the discontinuing of two popular consumer brands. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Watch th...

#35 | Finger Lickin' Good

May 05, 2022 12:57 - 42 minutes - 97 MB

On episode 35 the lads take a look at the weeks news including Taco Bell launching a drag show, Apple being placed under investigation by the EU, VW joining F1, and KFC's recent bouquet brainwave. Following from this, the lads discuss the importance of instore experiential marketing on the back of the launch of Coca-Cola's new London store. To finish, they look at how companies like BrewDog are changing HR models to attract the best employees. Follow Social Antics across their social medi...

#34 | Elon Takes Over

April 28, 2022 05:00 - 52 minutes - 121 MB

This week, the two ladsdiscuss the result of the fresh presidential election (and one of the Dave’s sings a song), they then move on to the impact of Elon Musk buying Twitter and what that might mean for the democratisation of social media. To finish, they look at the case study of Netflix and why they are at a disadvantage to more traditional businesses such as Amazon and Disney following their recent news. Follow Social Antics across their social media channels and subscribe to keep up t...

33 | We’re Back Baby!

April 21, 2022 04:00 - 44 minutes - 102 MB

On this returning episode, the two Dave’s discuss the importance of marketing within the attention economy, with a focus on dating app, Thursday. The lads discuss dating app ecosystems, including: user attention; matching algorithms; dating culture; and technological enabled privacy and security. The chat then switches to the antics of Elon Musk and his latest attempt to purchase Twitter. Follow Social Antics across their social media channels and subscribe to keep up to date with new rel...

Social Antics Trailer

April 19, 2022 20:48 - 30 seconds - 7.57 MB

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32 | Innovating Industry: The Return of Hotels with Aaron Mansworth

September 15, 2021 12:26 - 50 minutes - 37.5 MB

On episode 32, we are joined by Aaron Mansworth who is the Managing Director of the renowned Trigon Hotel Group which ecompasses the Cork Airport Hotel, Cork International Hotel and the beautiful Metropole Hotel in Cork City. We talked about how hotels have had to innovate during and after COVID; the importance of empowering staff to drive excellent customer experiences in the hotel industry; hospitality as a career path and finally Aaron comments on the impact of tech on the sector. F...

31 | Outrage Marketing with Paul Stenson

September 06, 2021 20:58 - 56 minutes - 44.8 MB

On this weeks episode of Social Antics, David Doyle & Dave Alton were joined by Paul Stenson. Paul is most notably known for his sometimes controversial social media antics and marketing tactics which have allowed him to grow his northside Dublin business to become one of Ireland's most well known hospitality brands. Follow Paul www.instagram.com/paulvstenson Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twi...

30 | Generation Tech with Harry McCann

August 31, 2021 01:50 - 50 minutes - 92.6 MB

On this weeks episode, David Doyle & Dave Alton spoke with Harry McCann. At just twenty-two-years-old, the Irish award-winning entrepreneur has established himself in the business and political world as not only a thought-leader but a powerful voice for youth. During the episode, they discuss the role of the Digital Youth Council in shaping digital culture across Europe; what changes need to be made to create a positive social media environment; and Harry's role in recent years as a spo...

29 | FinFluencers & Brand Collaborations

August 23, 2021 21:17 - 38 minutes - 32.1 MB

The lads are back with episode 29 of Social Antics. On this weeks episode, David Doyle & Dave Alton chat about a recent Irish match made in heaven, the rise of "FinFluencers", and how certain social media users are going to miss out thousands of euro's worth of income. This and plenty more. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53083591 Ins...

28 | Brands, OnlyFans & We "Chick-Inn" at the KFC Hotel

August 17, 2021 22:09 - 43 minutes - 36.3 MB

After a little summer break, the lads are back with episode 28. David Doyle & Dave Alton discuss building brand assets, the launch of a new hotel in London and a surprising addition the liquor market. All this and more... Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53083591 Instagram - www.instagram.com/socialanticspodcastFacebook - www.facebook.com/So...

27 | BrewDog Culture Wars & Cupid Meets Covid

July 21, 2021 23:17 - 56 minutes - 47.3 MB

David Doyle & Dave Alton discuss the recent BrewDog culture wars, where CEO James Watt is criticised by ex-employees in a movement called 'Punks with Purpose'. Also on this weeks episode, the lads chat about TikTok hitting new milestones, Tesco ad success and the Irish Government's 'For Us All' campaign. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53...

26 | Insta Switch-Up, Sports Advertising & the need for Verification

July 13, 2021 22:07 - 37 minutes - 31.5 MB

After a few weeks off, the guys are back with episode 26! David Doyle & Dave Alton look at some of the recent updates and changes including Instagram's new experimental ideas, sports advertising, the change in cinema viewing and the need for verification on social media. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53083591 Instagram - www.instagram.c...

25 | Bang & Wallop: Coca Cola bangs and Influencers get a wallop.

June 15, 2021 19:46 - 52 minutes - 43.9 MB

David Doyle & Dave Alton look at Netflix's expansion into the gaming world, a certain stunt makes Coca Cola loose billions and an education institution launches digital bootcamp for kids. All this and more on this weeks episode of Social Antics. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53083591 Instagram - www.instagram.com/socialanticspodcastFaceb...

24 | Humanising Design with Paul Wade

June 01, 2021 21:53 - 1 hour - 51.4 MB

On this weeks episode, the lads are joined by design expert Paul Wade. Paul is the Design Manager for Urban Design Studio. With over 10 years experience as a visual designer. Paul has earned his reputation from working with a range of national and international brands. In this episode, we talk about the design process, the role of a designer within the marketing eco system and Paul explains how design can influence the consumer decision making process. Connect with Paul! https://www....

23 | Dave's Post Office Dilemma... and other stuff

May 25, 2021 21:55 - 55 minutes - 46.1 MB

On episode 23, David Doyle & Dave Alton discussed Google extending their partnership with Shopify and the implications for business, In Bev launch their new seltzer competitor to the market (will this be the new trend to hit the drinks industry?). Following recent criticisms around on the authority of mental health advocates through social media, the lads share their opinions on this. Oh... and not to forget Dave's dilemma with a certain postal service. Follow Social Antics across ...

22 | #VaccinateFaceboo: Tech Changing Social Norms

May 22, 2021 08:21 - 53 minutes - 44.2 MB

This week, David Doyle & Dave Alton discuss the changes that could be made to Facebook, Instagram and other social media platforms to combat the negativity, hate messaging and spam that is ruining the platforms. The guys also have a discussion around the WFH situation and they take a look at the news from brands such as AirBnB, Twitter and more. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_Anti...

22 | #VaccinateFacebook: Tech Changing Social Norms

May 22, 2021 08:21 - 53 minutes - 44.2 MB

This week, David Doyle & Dave Alton discuss the changes that could be made to Facebook, Instagram and other social media platforms to combat the negativity, hate messaging and spam that is ruining the platforms. The guys also have a discussion around the WFH situation and they take a look at the news from brands such as AirBnB, Twitter and more. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_Anti...

21 | Facebook's Sparked, Contextual Branding & Kantar's Ad of the Year

May 05, 2021 22:23 - 53 minutes - 44.5 MB

David Doyle & Dave Alton are back with another episode of Social Antics. On episode 21, the lads take a look at Facebook's new speed dating app called Sparked, Kantar released it's ad of the year, Deliveroo's recent car crash, contexual branding and developing a "brand" into much more than symbols and logos. All this and more! Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www...

20 | Marketing Education: Chat with Stephen Ryan

April 07, 2021 20:36 - 1 hour - 61.6 MB

On epsiode 20, David Doyle & Dave Alton are joined by renowned marketer Stephen Ryan. Stephen has worked with a range of brands over the past decade including Cork's Red FM and Fota Wildlife Park as Head of Marketing. In 2018, Stephen decided to launch his own Marketing Consultancy agency called Narration. Stephen is a regular guest speaker at marketing events and currently lecturers on a range of different courses in MTU Cork (formerly CIT) Follow Social Antics across their social med...

19 | Marketing Dystopia: Community branding, Instagram for minors, and satanic shoes..

March 31, 2021 22:47 - 48 minutes - 41.1 MB

The guys are back with another episode of Social Antics. On episode 19, David Doyle & Dave Alton talk about the meaning of community within marketing and brand loyalty along with Instagram's new platform for minors, and a bit of satanic shoes thrown in for good measure! All this and more on episode 19. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53...

18 | Digital Disruption: Ad Privacy Crackdown, Social Influencers & Burger King's Backlash

March 17, 2021 21:37 - 58 minutes - 49.6 MB

This week on Social Antics, David Doyle & Dave Alton discuss social influencers and how they can be of use to the strategy of a business. After announcements made by Google, the lads look at how the business model for Google might change in relation to ad privacy and advertising. The lads also take a look at how Burger King got a grilling (pardon the pun!) for a certain tweet. All this and more on episode 18 of Social Antics. Follow Social Antics across their social media channels and s...

17 | Influential or Experiential? : with Denis Finbar Cronin

March 08, 2021 23:29 - 1 hour - 51.3 MB

For episode 17, David Doyle & Dave Alton are joined by digital marketer and content creator Denis Finbar Cronin. The lads chat to Denis about content creation, personal branding, the rise of audio and influencer marketing. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.twitter.com/Social_AnticsLinkedIn - www.linkedin.com/company/53083591 Instagram - www.instagram.com/socialanticspodcastFacebook - www.facebook...

16 | Rebranding, Renaming & Repurposing: Oh, and the castration of a potato!

March 02, 2021 22:17 - 50 minutes - 49.1 MB

The lads take a look at the week in business and marketing including the Bank of Ireland's closure news and the impact it can have, Airbnb's new marketing strategy and the newest features on Snapchat & TikTok. These and much more on episode sixteen with Dave Doyle & Dave Alton. Oh, and not to forget the news around one of our favourite childhood movie stars!! Follow Social Antics across their social media channels and subscribe to keep up to date with new releases! Twitter - www.t...

15 | Content & Commerce: TikTok Social Commerce & Spotify go Vertical

February 24, 2021 22:49 - 48 minutes - 46.7 MB

The lads are back with episode 15 of Social Antics. This week, Dave Doyle & Dave Alton look at news that has emerged from the business and marketing world over the past week. Spotify has decided to improve it's usability further and make it more appealing to both hosts and users. Uber must take a look at their labor structure and how this may impact the gig economy. TikTok makes further changes to it's platform to help brands advertise their products in a new and exciting way. Follow S...

14 | Creative Content - Chat with Ray Keogh

February 16, 2021 10:38 - 57 minutes - 44.6 MB

On this episode, David Doyle & Dave Alton were joined by one of Ireland's top content creators Ray Keogh.The lads chat with Ray about the importance of outsourcing content creation to someone like Ray and how a brand may approach working with a content creator to tell their story. They also look at how the development of social media and the different platforms has changed the structure in how content is created with a specific focus and strategy towards different platform needs.Going on to b...

13 | Game-Stopped: SuperBowl Sunday & Twitter Moving To Subscription

February 10, 2021 23:59 - 47 minutes - 46.2 MB

Episode 13 is here! David Doyle & Dave Alton discuss some recent news from the past week including the result of the Game Stop and Wall Street fiasco mentioned during last weeks episode. Following this the lads take a look at SuperBowl Sunday and the content style used for the infamous ads that are much anticipated each year globally. Finally, the guys take a look at the possibility of a subscription service for Twitter. Would you pay for the platform? Take a listen now! Follow Social A...

12 | Move Over 2020: Brexit, Biden & Birdwatch

January 31, 2021 19:00 - 45 minutes - 44.1 MB

After a few weeks off, the guys return with the first episode of 2021. In episode twelve of Social Antics, Dave Doyle & Dave Alton talk about some news that has happened over the previous weeks. They look at how Brexit has had an impact on customers, businesses, supply chains and how marketing might change going forward. The lads discuss how the inital days of Biden/Harris presidency have gone followed by an analysis around the introduction of Birdwatch in the U.S. by Twitter. Birdwatch is c...

11 | Anti Social? : Non-Innovation with Social Media Platforms

December 11, 2020 07:42 - 1 hour - 59 MB

In episode eleven of Social Antics, Dave Doyle & Dave Alton talk about the ever-changing gig economy, and what the future of gig work might look like, specifically looking at this weeks announcement from delivery giant Just-Eat. They also turn their attention to Brexit and some of the economic cracks that are already showing with the devolving political situation. On this weeks focus topic, the lads talk about the status quo of today’s social media platforms, specifically analysing the non-...

10 | PR & Marketing: Two sides of the same coin - Chat with Jonathan Healy

December 02, 2020 12:55 - 55 minutes - 59.8 MB

For episode 10, Dave Doyle & Dave Alton are joined by national presenter and broadcaster Jonathan Healy. He has been a presenter with Newstalk 106-108fm and a senior correspondent with Sky News, Jonathan also has experience working with TV3, RTE, FM104, The Cork Independent and Cork’s 96fm. He is a skilled interviewer and proven cross-platform content creator with extensive contacts across politics, business and public relations throughout the country. After many years working as a journ...

09 | Bah Humbug: Battle of the Christmas Ads

November 19, 2020 22:55 - 52 minutes - 121 MB

In episode 8, the lads discuss the start of Christmas 2020. This is a welcomed time of the year for marketers, but also a busy one. This time of year sees the release of yearly Christmas adverts from big global brands. Throughout this episode, Dave Doyle & Dave Alton discuss the recent Christmas ads that have been released by brands such as Woodies, SuperValu, Coca-Cola and more. They gave their opinions on some of the videos and how they felt they worked or didn't! They also have a discus...

08 | Big Joe Takes Control: Weekly News, Christmas is Coming & Trump is Out!

November 12, 2020 23:56 - 41 minutes - 40.3 MB

In episode 8, the lads discuss a number of news items from the business and marketing world that have happened in the past week including: Recall of Guinness 0.0 across the UK; Pfizer's possible COVID cure and how it affected the stock market; Trends in meat substitute brands and Christmas is certainly coming and the lads discuss some of the recent Christmas adverts launched. Throughout this episode, Dave Doyle & Dave Alton discuss the recent president elect Joe Biden winning the 2020 elec...

07 | Travel Economy: Airbnb, TripAdvisor & The Tourism Sector

November 05, 2020 10:15 - 41 minutes - 40.1 MB

In episode seven of Social Antics, Dave Doyle & Dave Alton discuss a number of news items from the past week including: the partnership of Sony and TikTok; Instagram launches some new features to their live streaming services and a discussion around Burger King's recent advert campaign. This episode was recorded during the U.S. Elections counting process, so a small discussion from the lads around the political situation in the United States awaiting the result for the presidency. The la...

06 | Political Marketing: The Tricks, Tactics & Creativity

October 28, 2020 22:55 - 53 minutes - 52.2 MB

In this episode, Dave Doyle & Dave Alton discuss weekly news topics such as drone delivery service launched by retailers Tesco and the news that TikTok have partnered with Shopify and more. This weeks focus topic is all about political marketing. The lads discuss how campaigns can utilise online tools to reach particular audiences for both good and bad. They also take a look at how politicians and strategists such as Roger Stone (U.S.) or Dominic Cummings (U.K.) can use a mix of psychology ...

05 | Click Culture: The Future of Digital Advertising

October 22, 2020 23:43 - 50 minutes - 49.2 MB

In episode five of Social Antics, Dave Doyle & Dave Alton discuss a number of news items from the past week including: The launch of stories on LinkedIn; Facebook release their new dating format and Guinness launch their new brew for the non-alcoholic beer market. The lads discuss their opinions on the future of digital advertising for this week’s focus topic along with trends for both consumers and businesses to think about. They offer advice on what many brands can leverage when it comes...

04 | Marketing Agency? : To outsource or not...

October 15, 2020 21:33 - 43 minutes - 42.9 MB

In episode four, the lads discuss a number of news items from the past week including: The launch of the new Apple iPhone; Facebook cracking down on negative content; Facebook gives Messenger and new look with new features and Pakistan ban Tik Tok. On this weeks focus, the lads discuss their opinions on whether businesses should outsource their marketing to a dedicated agency or build an internal role or team. Following their experience, Dave Doyle & Dave Alton discuss the areas for conside...

03 | Age of Woke: Moral Marketing and The Ethical Dilemma

October 09, 2020 02:07 - 52 minutes - 51.1 MB

In this episode, the lads discuss a number of topical news items, including: Facebook’s rebuttal of the Netflix documentary ‘The Social Dilemma’; Twitter removing retweets; and the release of the Anti-Trust Report which criticise big-tech companies (Amazon, Apple, Facebook, and Google) and their control within a number of industries. On this weeks focus, Woke Marketing is the topic of discussion, covering brands such as Nike, Gillette, Disney and more, whilst exploring how marketers must em...

02 | New Era? : The Education Switch

October 01, 2020 10:06 - 50 minutes - 48.6 MB

Dave Doyle & Dave Alton are back with episode two of Social Antics to give some of the latest news and updates including Uber, the rebrand of Uncle Ben's and a look at the valuation of British brands over recent months. This is followed by a focused discussion around the latest switch in the education sector for both students and lecturers. We look at the impact this will have and does it open a space for further companies to capitalize on the market. Follow Social Antics across their soc...

01 | Lockdown Marketing: Continuing Through Covid

September 25, 2020 15:09 - 43 minutes - 44 MB

Dave Doyle & Dave Alton have come together to record a regular podcast discussing different areas of business and all things marketing. In their first episode. they chat about some weekly headlines and updates in the world of marketing and business and in the second part of the episode, they focus on marketing throughout the COVID period. Discussing some examples of innovative ideas and campaigns that have come out of the pandemic. Follow Social Antics on social media and subscribe to kee...

Social Antics - Another Marketing Podcast

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