What B2B marketers can learn from Super Bowl ads [2022]
Death to the Corporate Video
English - February 15, 2022 20:15 - 40 minutes - 36.7 MB - ★★★★★ - 9 ratingsMarketing Business Entrepreneurship content marketing advertising b2b marketing digital marketing business marketing sales video video marketing video production Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What we learned from a year of monthly video ads
Next Episode: 22 wishes for B2B marketing in 2022
Super Bowl LVI was about the Rams, the Bengals… and the commercials. In this episode of “Death to the Corporate Video,” Guy and Hope discuss the best and worst Super Bowl ads in 2022, and what B2B marketers should learn from them.
A few key takeaways:
Keep it simple, stupid. You only have 30 or 60 seconds. Make sure you aren’t trying to cram too much in there.Say your brand name. Integrate your product into your spot. Make sure your product couldn’t easily be swapped out for another. If I can swap the logo out at the end for a competitor, chances are people aren’t going to remember which crypto company made it (for example).Make sure the audience knows what your category is and, ideally, your value proposition. Especially in B2B, don’t assume that everyone knows what you do, or that anyone will take the time to find out. Make sure you tell them during your slot!Learn more about Guy, Hope and Umault at umault.com