22 wishes for B2B marketing in 2022

Yes, we know we’re already two months into 2022, but we have high hopes for this year. In this episode, we discuss our 22 wishes for B2B marketing in 2022. Read the quick list below, and listen to the episode for more details.

Interested in our wishes for 2021? Revisit last year’s episode.

Umault’s 22 wishes for B2B marketing in 2022

Stop thinking of making a video as a goal in and of itself. Everyone should read B2B Institute's 2030 B2B Trends: Contrarian Ideas For The Next Decade report.More asynchronous video messaging and fewer camera-on meetings. Morph your marketing KPIs to allow you to have more time to do brand-building marketing. Bosses, start to give marketers more time to make things good instead of pushing quick returns. “Not boring” B2B is soon going to be standard. This year is the time to invest in creative marketing.B2B brands stop seeing emotion as a four-letter word. Develop confidence in marketing's role in the company. You are important!Make distribution a clear part of your B2B brand's video strategy. Make some smart work. Attend in-person conferences again. Make everything shorter.Stop using that stock footage of a robotic human hand to represent the future. Rethink gated content. Give away your content for free. (And check out our video “The Stalking.”)Social media marketing isn’t free. Start investing in it properly. Use creativity as your secret weapon in B2B marketing. Focus more marketing efforts on wide and out of market prospects. You need to ask yourself, does anyone care about this? Don’t be a “no one” meme.Think about ads and marketing as a strategic asset.Every ad can be a Super Bowl ad. Make some Super Bowl ads this year.Hug more people this year (with their consent, of course).Stay healthy and have boundaries.

Learn more about Guy, Hope and Umault at umault.com