What B2B marketers can learn from Disney World

Death to the Corporate Video

English - May 13, 2022 20:08 - 26 minutes - 24.2 MB - ★★★★★ - 9 ratings
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Previous Episode: The worst way to start a video ad project

Next Episode: Your B2B brand needs a voice (and you probably don’t have one)

You know you’re an agency founder when you go to Disney World for spring break with your family and return with a deeper understanding of effective B2B marketing.

In this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B marketers can learn from Disney World, including:

Get people in the right mindset to buy your product.There’s nothing wrong with giving people what they want.Prospects should leave every interaction with your brand in a better mood than they entered with.

Here’s the Hubspot spot we talk about in the episode, which was also named one of the best B2B ads of 2022!

Learn more about Guy, Hope and Umault at umault.com