The worst way to start a video ad project
Death to the Corporate Video
English - April 28, 2022 19:00 - 18 minutes - 16.8 MB - ★★★★★ - 9 ratingsMarketing Business Entrepreneurship content marketing advertising b2b marketing digital marketing business marketing sales video video marketing video production Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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One of the most common requests we get from prospects seems harmless. “Here’s a video ad my competitor has,” they say. “We want to make one of these for our brand.” This simple request has the potential to start the whole video engagement off on the wrong track.
The most effective video ads do not have a lot of comps out there. It’s scary to make something new or to put your own spin on an ad format, but game-changing campaigns only come from original creative.
In this episode of “Death to the Corporate Video,” Guy and Hope discuss why it’s harmful to start your project by trying to copy someone else, and how you should start your project to improve your chances of success.
Learn more about Guy, Hope and Umault at umault.com