Recorded at an earlier date before lockdown, we hear the story of how the maverick advertising guru behind Wonderbra's famous 'Hello Boys' poster campaign saved a football club in crisis and overcame the hurdles of bureaucracy and planning that stood in the way of building a new stadium. 
 
Dick remains life president of the club and wrote a book about his experiences 'Mad Man: From the Gutter to the Stars' - a first-hand account of guiding the club from near-relegation and homelessness to a bright future at the American Express Community Stadium.