Women's History Month Series- Checka Cee chats with a panelist of women who live and breathe marketing and branding on a daily. Her long time friends, entertainment business  & non profit sector colleagues have plenty to share in this episode. She is joined by, Vanessa Gonzalez, Senior acquisitions manager at Fireeye, Lori Hall - who is Co-founder of Pop'n Creative, Oneisha Freeman- the Director of programs and partnerships at InspirEDU, and Karinah Santiago- Content ops at Cinedigm & Co-Owner of Kdia Productions. 

These women all chime in on what it's like to find your audience and understand what they need from a marketing standpoint. They discuss the importance of building partnerships while building brands and how imperative that is for one company.  The ladies also share their processes for flushing ideas and the team efforts that come with it. And finally, they double down on the things they believe companies are not getting right as it pertains to marketing and branding! 

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