#25 - Why Is It Important to Be a Transparent and Sustainable Brand in the CBD Industry? - Davina Kaonohi from Element Apothec
Smells Like Business
English - March 05, 2021 15:22 - 23 minutes - 16.3 MBEntrepreneurship Business Society & Culture cannabis cbd hemp marijuana europe entrepreneur business start-up Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode Tom is having a chat with Davina Kaonohi. Davina is the CEO and Co-Founder of Element Apothec, a recently launched wellness skin and body care brand using CBD (and other minor cannabinoids) along with other natural ingredients. We discuss the different ways in which the company is creating brand awareness in an ever increasingly crowded and competitive CBD market. We also discuss the importance of building trust with your customers, and how being a transparent company can help you achieve this. Davina shares how Element Apothec is creating products with organic ingredients and sustainable practices, and how the CBD industry as a whole needs to develop.
Other topics discussed:
Collaboration with TagOne to achieve transparencyIs crowdfunding a useful tool to help launch a new brandWhat are CBG and CBN and what do they do?The family history tied to the remedies Working with wholesalers and distributors vs. having your own e-commerceWorking with Influencers and brand ambassadorsWhat it’s like collaborating with Showfields, an artistic and theme oriented department storeLinks:
Element Apothec - www.elementapothec.com
Instagram - @elementapothec
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