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S1 EP 2: The Art of Microtargeting, Voter Data Mining and Predictive Analytics for Campaigns
Smarter Politics
English - October 06, 2016 16:00 - 36 minutes - 50.1 MB - ★★★★★ - 13 ratingsNews Government news politics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S1 EP 1: Polling 101 the Basics of Voter Opinion Polling
In this episode we discuss the fundamentals of microtargeting, voter data mining and predictive analytics. We talk about why this data is so valuable, how we generate it and how it can be used to give a campaign an edge on their opponent.
In this episode:
Segment #1 – The End Result of Predictive Modeling
Segment #2 – The History of Microtargeting
Reflecting on time at the Republican National Convention The 2004 presidential election How the Obama campaign used modeling at a more advanced levelSegment #3 – Microtargeting Overview and Process
Difference between modeling survey questions and regular survey questions Why a large survey sample is needed Enhancing files with census data, consumer data, election return dataSegment #4 – Using Modeling to Create Segments
Our work in CO, NM and PA for voter segmentation How we use 15 models to put someone in a segment Segment 5 - Limits of Modeling Why it won’t save a blowout election Why it won’t save a bad candidate Challenges building a Republican primary model