Tyler Lessard of Vidyard - Using Video to Help With Time, Sales, and Education - Episode 25

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Tyler Lessard, VP of Marketing and Chief Video Strategist, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Tyler and Neil discuss the importance of using video to help with time, sales and education. 

Here is Vidyard website: https://www.vidyard.com/

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

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00:00 - Intro
01:00 - Tyler and Vidyard
01:30 - Using Vidyard Data
02:45 - Using the Plugin 
03:00 - Founder Story
04:35 - Vidyard in One Sentence
05:20 - What has Changed since Covid-19?
11:00 - Sales with Video
15:00 - Custom Videos
16:30 - Using Video in Sales
18:30 - "The Visual Sale" Book
20:07 - Best Place to Get the Book? 
21:00 - What is One Thing That You Have Done To Make Your Business Smarter?
24:05 - The Three R's 
26:25 - Open-Ended Piece
26:45 - Last Piece on Using Video and Sales
28:17 - Closing 

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Transcript:

- Welcome to this episode of the Smarter Business Podcast. This is a podcast where we talk about all things video and how they relate to your business. Today, we're talking to Tyler Lessard, who is the VP of Marketing at Vidyard and also the Co-Author of The Visual Sale. Tyler, it's great to have you.

- Hey, thanks so much. It's a real pleasure to be here. And as you know, I've been passionate about this world of video in business for quite a few years now. So it's absolutely a pleasure to be here, to share some of the things I've learned, and what we're expecting as we head into 2021.

- Yeah, it's an exciting time for people in video, right? As long as you're able to adapt a little to all the craziness that's going on right now. So the first thing I want you to do, Tyler, is just give us an intro, I intro'd your title, but tell us a little bit about, your position, Vidyard, kinda what goes on there and what you all do.

- Yeah, happy to. So as I mentioned, I'm VP Marketing here at Vidyard, and we are a video technology company, we've been around for just over 10 years, and there are effectively two parts to what we do. We are a full video hosting management publishing and analytics platform for businesses. So businesses will use us to publish videos on their websites, on their various digital properties in their marketing campaigns. And we provide the ability to customize the video playback experience through our own player, create interactive videos to track rich engagement data on the backend on who's watching which content and to integrate that back into your marketing and sales tools. And that's been a big focus for us is helping businesses get a better degree of knowledge and understanding of who's actually engaging with my videos, because more and more they're becoming a really material part, both the marketing and sales process.