The 15 Questions You Should Be Asking When You Interview Customers for a Case Study

SmartBug on Tap

English - October 29, 2019 07:22 - 6 minutes - 9.95 MB - ★★★★★ - 50 ratings
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I get really excited when a customer agrees, or better yet, proactively volunteers, to participate in a case study.

But let’s be honest. The case study process can be a bit nerve racking.

Your customers are really busy people. So, you only have one opportunity to talk with them.

Yet successful case studies are crucial to your business, so it’s important to be prepared to make the most of your client interviews.

So, on this episode of SmartBug on Tap, I’m sharing some pro tips, helpful information, and 15 questions you can ask your customers to ensure you get stellar case studies.

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