How to Successfully Measure Sales and Marketing Attribution in HubSpot
SmartBug on Tap
English - December 01, 2020 08:00 - 7 minutes - 8.62 MB - ★★★★★ - 50 ratingsBusiness marketingautomation salesenablement accountengagement brandloyalty demandgeneration digitalstrategy inboundmarketing leadgeneration paidmedia revenuegrowth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What’s New with HubSpot’s Service Hub
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On this episode of SmartBug on Tap, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot.
Jen discusses the following tips:
1. Ensure your data is clean.
2. Determine what the C-suite cares about.
3. Set a baseline of metrics.
4. Start with the sample reports.
5. Optimize and double down on the metrics that are working.