Advanced Persona Development — How to Use Customer, Negative, and Micro Personas
SmartBug on Tap
English - July 16, 2019 06:55 - 7 minutes - 11.6 MB - ★★★★★ - 50 ratingsBusiness inboundmarketing marketingautomation salesenablement accountengagement brandloyalty demandgeneration digitalstrategy leadgeneration paidmedia revenuegrowth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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You probably know how important it is to use buyer personas.
But your work doesn’t end there. It's actually really important to consider customer personas, negative personas, and micro personas. Each of these personas can be helpful when it comes to increasing the success of your marketing campaigns.
So, on this episode of SmartBug on Tap, I’m talking through how to use each of these three personas.