3 Tips for Properly Analyzing HubSpot’s Multi-Touch Attribution Reporting
SmartBug on Tap
English - October 27, 2020 07:00 - 8 minutes - 10.6 MB - ★★★★★ - 50 ratingsBusiness inboundmarketing marketingautomation salesenablement accountengagement brandloyalty demandgeneration digitalstrategy leadgeneration paidmedia revenuegrowth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Understanding the New Contextual Marketing Features in HubSpot
Next Episode: The Best Marketo Add-Ons for SMB
On this episode of SmartBug on Tap, Jen Spencer shares three tips for analyzing HubSpot’s multi-touch attribution reporting.
Jen will discuss:
1. How to choose the data dimension that suits your reporting needs.
2. The four main conversion points used for attribution models.
3. How to understand the different attribution models available
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