Marketing & Psychology - Why Giving Feels So Good
Smart Marketing for Small Nonprofits
English - February 02, 2020 17:00 - 14 minutes - 14.1 MB - ★★★★★ - 16 ratingsNon-Profit Business Marketing donorattraction donorretention fundraising marketing marketingstrategy nonprofit nonprofitmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Marketing Metrics That Matter Most
Next Episode: Lessons Learned For A Better 2020
Why does giving feel so good? Today we explore what psychologists think is the answer to that question - and how nonprofit marketers can tap into and honor those altruistic impulses that scientists believe are hard-wired into our psyches.