170: Own Your Keywords (with Steve Woodruff)

You have a business name. You have a product or service you offer. You probably have a website and a logo. But do you know your keywords? If not, you’re missing out on a valuable tool that communicates how you help people.

A little while back, I came across an insightful post on LinkedIn by my friend Steve Woodruff, who is known as the King of Clarity. Steve was talking about the value of keywords for your business. I wasn’t sure what he meant, so after a brief explanation, I invited him back on the podcast to give us some insights on using keywords for our business. (If you’ve been listening to this show for a while, you might remember Steve’s first appearance back on Episode 74.)

Steve is a consultant who helps businesses, as well as individuals in career transition. In this conversation, Steve explains what keywords are, why they are important, how to decide on your keywords, and how to use them well. This is a fantastic episode that is packed with insights you can put into practice immediately!

You can find out more about Steve on his website, https://www.stevewoodruff.com, as well as LinkedIn and Twitter. 

You can find the full show notes here: https://kentsanders.net/170

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