CwL Ep10: Pioneering Social Change - A conversation with Frankie Bell

I'm not sure how long ago it was but some time in the not too distant past, there were a few nutritionists and experts who started REALLY caring about what we fed our kids.To be clear, we've always cared about what we feed our kids but these experts went to the next level. They researched additives, salt, sugar, eating behaviours and the effect of poor nutrition on the development of our kids.One of those people, one of those original pioneers was Francine Bell, the Managing Director of Additive Free Kids, food coach, mentor and one of Australia's leading activists against additives in foods.Frankie is a mum to 5 boys (yikes!) and has personal experience working through the damaging effects of additives to resolve the multiple health issues and behavioural problems in her own children. It became Frankie's purpose to help other families achieve the same improvements for their families.These changes can be overwhelming, especially for time poor parents, Frankie has done all the hard work for families to ensure they have access to additive free food, anytime, anywhere.However the journey to going additive free never runs smoothly. Francine has endured much skepticism along the way and that's been a (pretty big) challenge on this journey.So what is the episode REALLY about?Key takeaways •The shift from making fresh baby food to throwing convenience foods at toddlers and how to avoid it. •Being a pioneer in your field and facing adversity from a mainstream society who think you're taking things too far. •The instant change in toddler behaviour when additives are introduced to their diet. •If you can't understand a word on a box of food you're going to give your kid, you probably shouldn't give it to them. •What it's like to continue to beat a drum when no one wants to hear your message. •The importance of making that difficult change and the extraordinary benefits that await you. •The emotional toll that takes hold when you're advocating for something that not too many people know about.

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