Small Efforts - with Sean Sun and Andrew Askins artwork

Closing the lead gap

Small Efforts - with Sean Sun and Andrew Askins

English - February 10, 2022 17:00 - 35 minutes - 82 MB - ★★★★★ - 3 ratings
Entrepreneurship Business Technology design startups bootstrapping product business entrepreneurship Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Underrated (and overrated) product design tactics
Next Episode: Security Cybernet

(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners

(5:18) Domain names are like gym memberships: you should take them seriously

(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair

(15:40) A less boring alternative to white papers: interactive microsites

(19:48) No time for microsites? Start a movement with other companies

(24:33) What’s better than hosting competitions? Free swag.

(28:19) Everyone loves free stuff—including existing customers

(31:59) One does not simply close the lead gap by making marketing events

 

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

 

Links:

Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/Chartkit: https://www.chartkit.io/Krit: https://www.krit.com/ Miscreants: https://www.miscreants.co/ Sean’s Twitter: @seanqsunHatch Team: https://www.hatch.team/Label Time: https://label-time.com/ Minimum Viable Secure Product: https://mvsp.dev/ Trace Labs: https://www.tracelabs.org/

For more information about the podcast, check out https://www.smalleffortspod.com/.

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