Getting your small business a bigger piece of the pie
Small Business Small Talk powered by Hibu
English - October 08, 2020 20:00 - 35 minutes - 24.6 MBMarketing Business Technology hibu small business marketing small business website Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why your small business needs "multichannel" digital marketing
Next Episode: The Evolution of Small Business SEO
Ian welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your competition online. You'll especially want to listen as Scott walks us through changing your digital marketing mind-set – focusing on "the screen" rather than the platform (Google, Facebook, etc.) – and the major impact that can have on your marketing strategy.