Small Business Small Talk powered by Hibu
18 episodes - English - Latest episode: 6 months ago -The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
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Episodes
Why SEO is Important for Your Small Business
November 09, 2023 14:00 - 20 minutes - 13.9 MBWe're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.
What makes a good small business website: 2023
July 06, 2023 14:00 - 31 minutes - 21.9 MBPaul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you'r...
Digital Marketing for Dentists
March 22, 2023 15:00 - 20 minutes - 13.9 MBToday we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a...
Digital Marketing for Salons and Spas
August 15, 2022 20:00 - 18 minutes - 12.7 MBToday we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss: Buying an existing business, rebranding, and revisioning Google reviews in service-based businesses Navigating Covid in a salon business How ...
Digital Marketing for Healthcare Professionals
July 12, 2022 19:00 - 24 minutes - 17.2 MBToday we’re speaking with Dr. Robert J. Moore, owner of Moore Foot & Ankle Specialists in Houston Texas. Dr. Moore spoke with us at length about what he sees are the keys to using digital marketing to grow a medical practice – what has worked for him and what he’s seen in the online medical community, including: ● How to find quality leads and reach the right audience ● Lead generation strategies ● Streamlining your marketing workflow and having everything under one roof ...
Digital Marketing for Auto Shops – Looking Under the Hood
June 16, 2022 15:00 - 34 minutes - 23.4 MBLucas Underwood, owner of L&N Performance Auto Repair and co-host of The Auto Shop Owners Group (ASOG) Podcast, joins us to take a close at digital marketing for auto professionals. Lucas talks to us, in detail, about what's working for his shop, what he sees and hears from fellow shop owners, and where he thinks a lot of auto shop owners are going off track.
Digital Marketing Strategies for Attorneys
March 02, 2022 19:00 - 27 minutes - 18.7 MBSpecial Guest: Aaron Hall, Attorney for Business Owners Today we’re speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including: Building trust online Having an integrated web presence across platforms The power of strong communication through video marketing Leveraging social media marketing for law firms How to properly handle online rev...
Building a Handyman Business with Digital Marketing
February 18, 2022 17:00 - 28 minutes - 19.4 MBToday we’ve invited Ryaan Tuttle of Best Handyman, Inc. to speak with us about how digital marketing has worked to promote and grow his handyman business. Listen as Ryaan shares his journey from starting in the field to expanding to an online presence, including: How he brought his handyman business online How he uses his website as a tool to attract new customers and leads How he uses customer reviews and social media If your business needs a digital marketing partner who can deliver t...
Protecting your business's reputation online
March 26, 2021 21:00 - 43 minutes - 29.8 MBIan and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go into your online business reputation. From incorrect listings to misrepresented services ("Uhm... no, sorry, we don't do that."), ratings, reviews and responding to both... good and bad -- it's all part of your overall impression online... and it can make or break your business. Listen in and see how you can make sure your business reputation gets rave reviews (literally).
The Evolution of Small Business SEO
March 01, 2021 21:00 - 33 minutes - 22.9 MBJoin Ian and Lauren as they talk with Gretchen Ast, Digital Product Manager at Hibu, about the evolution of small business SEO – all the things that go into on-page and off-page SEO today, including relevant content, high-quality back-links, and the growing power of voice search. Give it a listen to see what your business needs to be doing now... and how Hibu's new SEO update, "Local Ranking," can be your all-encompassing solution.
Getting your small business a bigger piece of the pie
October 08, 2020 20:00 - 35 minutes - 24.6 MBIan welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your competition online. You'll especially want to listen as Scott walks us through changing your digital marketing mind-set – focusing on "the screen" rath...
Why your small business needs "multichannel" digital marketing
July 14, 2020 18:00 - 22 minutes - 15.4 MBChad and Ian sit down with Nick Hopkins, Hibu's AVP of Digital Product Management, and take a deep dive into the incredible results Hibu clients are seeing with multichannel digital marketing. What kind of results? How about more than double the clicks and calls! Listen as they discuss how and why every small business that's advertising online can almost certainly get better results – and see a greatly increased return on their investment.
Crisis Response Roundtable: What to do today, preparing for tomorrow
May 26, 2020 13:00 - 35 minutes - 24.5 MBChad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. This is solid information for small business owners -- what are the challenges most local businesses are facing, what steps are generating the best results, and what should businesses be doing now to prepare for the new normal that's coming -- all based on information we're seeing from the field, across the country, right now.
COVID-19 Response Roundtable: What to do today, preparing for tomorrow
May 26, 2020 13:00 - 35 minutes - 24.5 MBChad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. This is solid information for small business owners -- what are the challenges most local businesses are facing, what steps are generating the best results, and what should businesses be doing now to prepare for the new normal that's coming -- all based on information we're seeing from the field, across the country, right now.
Having a healthy small business search marketing campaign
April 20, 2020 14:00 - 21 minutes - 14.8 MBGina Young, Hibu's Director of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) search marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their search marketing – some relatively basic things that can have a big impact on how well you campaign performs – and she walks through simple steps that have proven to dramatically increase results.
Having a healthy small business digital marketing campaign
April 20, 2020 14:00 - 21 minutes - 14.8 MBGina Young, Hibu's AVP of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact on how well you campaign performs – and she walks through simple steps that have proven to dramatically increase results.
Special Episode: Small Business Crisis Communication
April 03, 2020 14:00 - 21 minutes - 15.1 MBChad and Ian speak remotely with Nick Hopkins, Hibu's AVP of Digital Product Management about the steps your small business needs to take during these challenging times to stay in touch with your customers. Nick walks through the vital steps your small business should be taking now to stay in touch with your customers -- and he explains why you cannot just disappear, or seem to disappear, online. Listen as we discuss not just why you need to stay in touch with your customers, but also what ...
What makes a good small business website?
March 06, 2020 17:00 - 33 minutes - 22.8 MBChad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is working to bring you more leads.