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Episode 229: Why You Need to Start Using Email Marketing Right Now

Small Business Marketing Minute

English - August 10, 2018 18:21 - 16 minutes - 15.2 MB - ★★★★★ - 24 ratings
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Previous Episode: Episode 228: Three Questions to Answer Before Allowing Your Business to "Get Political"
Next Episode: Episode 230: Your business is not entitled to new customers

In a recent survey, only 26% of small businesses said they are investing in email marketing.  That's a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses.  In today's episode, I make a compelling case as to why email marketing is an absolute must for every business, and address head-on the main reason small business owners give me when I ask them why they aren't using it.