Small Business Marketing Minute
100 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 24 ratingsLearn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!
Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more. Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.
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Episodes
Episode 269: How to Get More Referrals for Your Business
September 27, 2019 20:27 - 30 minutes - 20.7 MBMost businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals. They simply either happen or they don't, and businesses treat it as something that is outside their control. My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach. Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the...
Episode 268: Google Local Services Ads
July 18, 2019 17:32 - 24 minutes - 22.3 MBWith Google Local Services Ads (formerly Google Home Services) now available in most of the U.S., I thought it was high time I dedicated an entire episode to explaining them. So, this is that episode. I will tell you what these ads are, how they work, and why I believe that every eligible business should immediately sign up for them.
Episode 267: Creating Business Systems with Brandon Vaughn
June 21, 2019 10:00 - 25 minutes - 23.5 MBHaving good business systems is very important to delivering consistent results to your customers over a long period of time, but most small businesses are not very good at developing these systems. In this episode of my podcast, I interview Brandon Vaughn, the CEO of Automate Grow Sell, about a very simple process for creating business systems that he teaches his clients. We also discuss the four departments that every small business must have, and go over how to attract and retain good em...
Episode 266: What a Wine Tasting Tour Can Teach Us About Small Business Marketing
May 15, 2019 14:44 - 18 minutes - 16.5 MBRecently, my sister and brother-in-law visited my wife and I in southwest Virginia. During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area. At the first two, the four of us spent an average of $50 per person on the wine tastings, bottles of wine, and food. At the third winery, we only spent $5 each on the wine tasting. In this episode, I talk about the things that the last winery did and didn't do that caused us to spend ...
Episode 265: Spring Into Action Tip #30
March 30, 2019 04:30 - 8 minutes - 7.88 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 265: Spring Into Action Tip #29
March 29, 2019 04:30 - 4 minutes - 4.02 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 264: Spring Into Action Tip #28
March 28, 2019 04:30 - 3 minutes - 3.17 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 263: Spring Into Action Tip #27
March 27, 2019 04:30 - 2 minutes - 2.03 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 262: Spring Into Action Tip #26
March 26, 2019 04:30 - 2 minutes - 2.69 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 261: Spring Into Action Tip #25
March 25, 2019 04:30 - 3 minutes - 3.57 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 260: Spring Into Action Tip #24
March 24, 2019 04:30 - 3 minutes - 3.24 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 259: Spring Into Action Tip #23
March 23, 2019 04:30 - 3 minutes - 3.06 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 258: Spring Into Action Tip #22
March 22, 2019 04:30 - 3 minutes - 3.11 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 257: Spring Into Action Tip #21
March 21, 2019 04:30 - 3 minutes - 3.33 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 256: Spring Into Action Tip #20
March 20, 2019 04:30 - 3 minutes - 3.09 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 255: Spring Into Action Tip #19
March 19, 2019 04:30 - 3 minutes - 2.91 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 254: Spring Into Action Tip #18
March 18, 2019 04:30 - 3 minutes - 2.75 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 253: Spring Into Action Tip #17
March 17, 2019 04:30 - 2 minutes - 2.35 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 252: Spring Into Action Tip #16
March 16, 2019 04:30 - 3 minutes - 2.75 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 251: Spring Into Action Tip #15
March 15, 2019 04:30 - 2 minutes - 2.13 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 250: Spring Into Action Tip #14
March 14, 2019 04:30 - 2 minutes - 2.43 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 249: Spring Into Action Tip #13
March 13, 2019 04:00 - 2 minutes - 2.22 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 248: Spring Into Action Tip #12
March 12, 2019 04:30 - 2 minutes - 2.47 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 247: Spring Into Action Tip #11
March 11, 2019 04:30 - 2 minutes - 2.52 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 246: Spring Into Action Tip #10
March 10, 2019 05:30 - 2 minutes - 1.98 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 245: Spring Into Action Tip #9
March 09, 2019 05:30 - 2 minutes - 2.29 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 244: Spring Into Action Tip #8
March 08, 2019 05:30 - 2 minutes - 2.09 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 243: Spring Into Action Tip #7
March 07, 2019 05:30 - 1 minute - 1.77 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 242: Spring Into Action Tip #6
March 06, 2019 05:30 - 2 minutes - 2.41 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 241: Spring Into Action Tip #5
March 05, 2019 05:30 - 1 minute - 1.53 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 240: Spring Into Action Tip #4
March 04, 2019 05:30 - 1 minute - 1.61 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 239: Spring Into Action Tip #3
March 03, 2019 05:30 - 1 minute - 1.77 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 238: Spring Into Action Tip #2
March 02, 2019 05:30 - 1 minute - 1.44 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 237: Spring Into Action Tip #1
March 01, 2019 05:30 - 1 minute - 1.44 MBSpring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Episode 236: What Trout Fishing Can Teach Us About Small Business Marketing
February 26, 2019 13:17 - 12 minutes - 11.4 MBIn this episode, I use a story about fishing for stocked trout in Virginia to introduce a new series that I'll be running on the podcast next month called Spring Into Action. The series is 30 simple, affordable, and practical marketing tips in 30 days, with most tips being things you can do on your own without hiring any marketing experts to help you. If you implement all 30 of these tips, I guarantee that your business will explode (in a good way) in 2019. Listen to this episode to l...
Episode 235: Why You Should Use Professional Photos in Your Marketing
January 31, 2019 20:44 - 26 minutes - 24.5 MBWhen it comes to local business marketing, there is no shortage of examples of bad photography. Whether it's badly cropped LinkedIn profile pictures, blurry product photos, poorly lit pictures of a store, or stock photos that don't even show anyone from the business at all, you don't have to look at too many local business websites to find examples of what not to do when it comes to using photographs in marketing. However, on the rare occasion when a local business does use professional p...
Episode 234: 2019 Small Business Marketing Forecast
December 21, 2018 19:51 - 16 minutes - 14.8 MBIt's the end of the year, and that means it's time to take a look forward at some of the marketing trends likely to affect local small business owners in 2019. In this episode, I discuss five specific trends that, in my opinion, will be so important in the coming year that businesses who choose to ignore them will do so at their peril.
Episode 233: Reputation Marketing for Local Businesses with Brian Greenberg
November 20, 2018 21:15 - 27 minutes - 25.3 MBMost types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don't want to. The topic of my episode today is a form of marketing that every business is already participating in whether they know it or not, and whether they like it or not--reputation marketing. Listen to my interview with Brian Greenberg, author of the book The Salesman Who Doesn’t Sell, to learn all abou...
Episode 232: Asset Protection for Small Businesses with Scott Smith
November 02, 2018 19:38 - 26 minutes - 24.4 MBWhen it comes to having a well-run business, marketing is a very important part of the process but it isn't the only part. That's why I occasionally like to invite guests on my podcast who are experts in other areas of business management, and that is the case with Episode 232 of the show. My guest for this episode is Scott Smith, the founder and CEO of Royal Legal Solutions. Scott is no stranger to high stakes litigation and has spent his career deconstructing asset protection structure...
Episode 231: How to Find and Work with Good Copywriters to Improve Your Marketing
October 19, 2018 15:17 - 30 minutes - 28 MBMy guest on this episode of the podcast is Nick Usborne, who is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he has recently started a training program for copywriters that teaches them that approach. In my interview with Nick, we talk about how local small business owners can ...
Episode 230: Your business is not entitled to new customers
September 14, 2018 21:47 - 21 minutes - 19.3 MBIn every community, there are a few businesses that have been around so long and have become such a part of the fabric of the town that people just take it for granted that they'll always be there. In some cases, the business is also taking it for granted...and in those cases, that business is in big trouble. Listen to this episode to learn why it's dangerous for any business, old or new, to have the mindset that it is entitled to exist.
Episode 229: Why You Need to Start Using Email Marketing Right Now
August 10, 2018 18:21 - 16 minutes - 15.2 MBIn a recent survey, only 26% of small businesses said they are investing in email marketing. That's a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses. In today's episode, I make a compelling case as to why email marketing is an absolute must for every business, and address head-on the main reason small business owners give me when I ask them why they aren't using it.
Episode 228: Three Questions to Answer Before Allowing Your Business to "Get Political"
June 29, 2018 18:02 - 24 minutes - 22.7 MBIn light of several recent news stories that have involved the intersection of local small businesses and divisive national politics, including the stories of Masterpiece Cake Shop vs Colorado and the Red Hen vs Sara Huckabee Sanders, I thought it was time to address the subject in a podcast. Specifically, I thought it was time to do a podcast to help local business owners think through whether or not they wanted to use their businesses to take a public stance on a divisive political issue...
Episode 227: The Five Power Disqualifiers in Sales with Perry Marshall
June 14, 2018 19:04 - 26 minutes - 24.1 MBI recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute. Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate Guide to Google Adwords). He’s also the author of the best-selling book 80/20 Sales and Marketing, which is widely considered one of the best marketing books of the decade. The...
Episode 226: Developing the Secret Language of Your Ideal Customers with Jeffrey Shaw
June 08, 2018 13:50 - 27 minutes - 24.7 MBAs longtime listeners to this podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer. My guest for today's show, Jeffrey Shaw, is a former portrait photographer who has become a nationally acclaimed speaker and business coach. He has developed a 5-step process for helping business owners learn to speak the secret language of their ideal customers. In my inte...
Episode 225: Heroes on the Water
May 25, 2018 18:02 - 25 minutes - 23.3 MBLast year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips. Helping out that organization has reminded me of something that I already knew--getting involved in the leadership of local nonprofit organizations is a great way to get access to people with a lot of influence in your local community. In today's episode, I talk about what I've been doing...
Episode 224: Changes to Google Review Guidelines, GDPR, and Facebook Scandals
April 27, 2018 14:03 - 18 minutes - 16.8 MBIt's not every month that issues that affect small business marketing make international headlines, but this month there have actually been not one but two stories that could dramatically effect small business marketing. There is also another news item that almost went completely unnoticed, but that might have an immediate effect on any business concerned about getting positive reviews from customers on Google (which should be all of you). I tackle all three of these news items in one w...
Episode 223: How to Create an Effective Marketing Message with Tom Poland
April 06, 2018 13:31 - 21 minutes - 20 MBIf your marketing message sounds something like "We have the best prices, best quality, and best service, so come buy our stuff", then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science of Being In Demand. Since the age of 24 he's started and sold four highly successful businesses and managed teams of over 100 people, so he has a lot of great knowledge ...
Episode 222: What's Broken About the Marketing Industry, And How To Fix It
March 22, 2018 18:28 - 15 minutes - 14 MBThe small business marketing industry, in my opinion, is broken in two very important ways. In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them. If you are looking for in-the-weeds marketing tips about a specific tactic, you can skip this episode. This is a high-level discussion about some major issues facing my industry. However, if you do listen to the episode, it just may c...
Episode 221: Should You Be On Instagram (or any other platform)?
February 16, 2018 15:32 - 15 minutes - 14 MBA client asked me recently if they should be on Instagram. It's a good question, and the answer is not entirely clear cut. In today's episode, I break down which social media platforms you--or any local business--MUST be on, which ones are optional depending on your circumstances, and which ones you can safely ignore.