SBE037 - Bryan Eisenberg - Optimal Paradigm Shift

Show Notes

In today’s show we interview Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker.

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

Here’s just a few things you learn from this remarkable Conversion Rate genius;

Bryan shares amazing insights of Billionaire Jeff Bezo’s 4 pillars of success for the Amazon business which every entrepreneur should emulate.
Discover the neat distinctions Bryan made between his battle to lose excess weight   and improving businesses like Google and Amazon, they are so profoundly simple but often overlooked.
Bryan breakdowns why it’s OK to fail and how to bounce back even when your mind, body and soul are convincing you to quit.
Bryan reveals the secret business lesson he learnt from a major online retailer after the untimely death of the pop icon Michael Jackson. (This lesson is what separates the major players in each niche.)
Bryan share interesting research from a recent IBM study about Mobile websites that will trigger panic alarms if left unchecked – its shared around the (30 Min mark of the interview)

Hit play now to get even more elevating knowledge to soar you to higher heights of productivity and profitability.

Be better today than you were yesterday.

Recommend Resources

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath & Dan Heath
http://www.psychotactics.com/podcast/  shaun dezousa
Buyer Legends: The Executive Storyteller’s Guide
Always Be Testing: The Complete Guide to Google Website Optimizer
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Call to Action: Secret Formulas to Improve Online Results
Persuasive Online Copywriting: How to Take Your Words to the Bank

Connect

Web – www.bryaneisenberg.com
LinkedIn – https://www.linkedin.com/in/bryaneisenberg
Twitter – @TheGrok
Facebook – https://www.facebook.com/bryan.eisenberg