Pam Danziger discusses changing the four Ps of marketing to the four Es on Small Business Conversations with Tom Shay
Small Business Conversations
English - December 03, 2021 02:41 - 1 hour - 28.5 MB - ★★★★★ - 1 ratingBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Pam Danziger is a prolific author, columnist and speaker. During this program we discuss how the four Ps (product, price, promotion and placement) have become the four E's (Experience, Exchange, Evangelism and Everyplace). Listening to this one hour program with Pam Danziger can have a sizable affect on how you position your business - product or service oriented - in your effort to attract and retain customers.