91: Work ON Your Business, Not IN It- ASMM Small Business Connections

In this episode of Small Business Connections, Ann talks with Jonathan Kiekbusch, a life long entrepreneur and Founder of SEOButler, The i2W Agency and the WeRCMO.

Jonathan shares his experiences and expertise as we discuss:

-Recruiting the right team

-The Sleeping Giant Strategy for scaling your business

-Why SOPs are crucial and how to build them

-How to work ON your business, not IN it

-How not to take advantage of small businesses' marketing

Jonathan shares that recruiting, growing and developing new businesses is not a one size fits all strategy. He recommends leveraging what you do really well to figure out the best use of your time. Deciding to recruit and hire requires the discovery of your hourly worth.

Jonathan reminds us that being an entrepreneur is naturally stressful and time consuming. Analyzing the stress of caring for your business and managing the stress and work/life balance is crucial to both the success of your business and yourself. Jonathan suggests getting out of the trenches of your business for a different perspective of how your business operates. This is vital for growth and useful for determining your business SOPs. Successful business owners will look at their business from the outside in.

Jonathan recommends examining your business this way:

-You serving the customer

-You serving the team

-The team serving the customers

Mentioned in this episode:

Jonathan joins us from Brighton, UK.

His most used social media platform is Facebook.

The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world and has been listened to in over 20 countries.

Thank you for listening and be sure to subscribe.