Ann's No Bullshit Marketing
301 episodes - English - Latest episode: 4 months ago - ★★★★★ - 9 ratingsWelcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place.
Every week, I'm dishing out straight-up, zero-bullshit marketing insights that cut through the noise and get to the heart of what works. No sugarcoating, no shortcuts, just gritty, real talk to help you kick ass in your business. So, strap in, folks, because we're about to dive deep into the world of home service marketing, and I won't hold back. Let's get shit done, together.
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Episodes
The Forgotten Goldmine: Traditional Marketing for Home Service Companies
December 19, 2023 10:44 - 8 minutes - 9.59 MBWelcome to another episode of our no-nonsense podcast, where today, we're tackling a topic that's often overlooked but incredibly lucrative: Traditional Marketing for Home Service Companies. Have you ever wondered if you're leaving money on the table because your marketing efforts are too narrowly focused on the digital world? You're not alone. In this episode, we're diving deep into the often-neglected realm of traditional marketing strategies that could significantly boost your business's ...
Optimize Your Website - The Low Hanging Fruit
December 12, 2023 15:23 - 19 minutes - 19.8 MBIn today’s no-bullshit episode of Ann's No-Bullshit Marketing Podcast, we're diving headfirst into the goldmine of SEO for home service companies. Ann Brennan, your no-nonsense host, doesn't just skim the surface; she digs deep into how countless home service businesses are blatantly leaving money on the table by ignoring the basics of website optimization. This episode is a wake-up call to all home service companies out there: optimizing your website isn't just a fancy digital tactic; it's ...
Have You Been Sold A Bill Of Goods
December 04, 2023 14:56 - 15 minutes - 16.4 MBGet ready for another no-holds-barred episode of Ann's No-Bullshit Marketing Podcast, where we're tearing down one of the biggest lies in the home service industry: that all you need to worry about is generating leads. This episode is an unapologetic deep dive into why so many agencies keep pushing this misleading narrative and why this leads-only approach is a surefire path to mediocrity. We're not just stopping at debunking myths. We'll explore the critical elements that home service com...
Introducing Ann's No Bullshit Marketing Podcast
November 29, 2023 15:43 - 2 minutes - 1.83 MBWelcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place. Every week, I'm dishing out straight-up, zero-bullshit marketing insights that cut through the noise and get to the heart of what works. No sugarcoating, no sho...
Surprise Benefits Of Social Media 1
October 24, 2022 16:00 - 22 minutes - 20.3 MBIn this episode of Marketing Mums, Ann and Anastassia discuss surprise benefits of social media. Together they discuss: Connecting with and getting to know your customers How to improve your customer service and SEO Controlling your brand How to find influencers, partners, and industry leaders Promoting your products Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a m...
38: Marketing During A Down Economy
October 17, 2022 16:00 - 30 minutes - 28.2 MBIn this episode of Marketing Mums, Ann and Anastassia discuss marketing during a down economy Together they discuss: Reminding customers of your value How to show customers your stability How to market smarter Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the ...
25: Repurposing Evergreen Content
August 08, 2022 16:00 - 29 minutes - 27.2 MBAre you ready to create content for your business that you can put to work for years to come? In this episode of Marketing Mums, Ann and Anastassia share how to create evergreen content that can be repurposed and reused for years into the future. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients und...
37: TikTok and Instagram Reels Explained
August 01, 2022 16:00 - 33 minutes - 30.7 MBIn this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instgram Reels and Tiktok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are...
36: The True Importance of Reputation Management
July 25, 2022 16:00In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. Today’s actionable item: Create a Template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. At ASMM Digital, our goal is to help our clients...
36: The True Importance of Reputation Management
July 25, 2022 16:00 - 33 minutes - 30.8 MBIn this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. Today’s actionable item: Create a Template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. At ASMM Digital, our goal is to help our clients...
7: A Beginner's Guide to Google My Business CUT
July 18, 2022 16:00 - 22 minutes - 25.6 MBIn this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential. This episode’s actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your company have the ability to completely close your business on Google. At ASMM Digital, our goa...
Dont Be A Jerk - The 1 Rule Of Personal Branding 1
July 11, 2022 16:00 - 25 minutes - 23.4 MBEverybody has a personal brand. The problem is that most people don’t cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective...
33: How Social Media Can Help You Find & Keep Employees
July 04, 2022 16:00 - 33 minutes - 30.4 MBSmall businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques. Interested in learning more about using social media for your business? Check out our blog. At ASMM Di...
32: Five Tasks Every Business Owner Should Outsource
June 27, 2022 16:00 - 29 minutes - 26.7 MBBeing a business owner is hard. Ann and Anastassia are here to make it a little bit easier. In this episode of Marketing Mums, they share five essential tasks every business owner should outsource in order to (somewhat) lighten the load of being a small business owner. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your bus...
31: The ROI of Email Marketing
June 20, 2022 16:00 - 31 minutes - 29.2 MBEmail marketing is one of the most overlooked tools for a small business. In this episode of Marketing Mums, Ann and Anastassia help you see the benefits of email marketing for your small business, give you some tips on how to do it yourself, and explain why email marketing may be one of the few marketing tasks you want to just hand over to a professional team. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clie...
30: Time Is Money - Streamlining Your Marketing Process
June 13, 2022 16:00 - 35 minutes - 32.6 MBMarketing is one of the most important parts of running a small business. But who has the time to spend marketing when you are trying to make sales, fulfill orders, and balance the checkbook? In this episode of Marketing Mums, Ann and Anastassia discuss ways to streamline your marketing process to save time, money, and maybe most importantly, aggravation. Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients und...
29: Making The Most Of Reviews
June 06, 2022 16:00 - 30 minutes - 27.5 MBSo, you’ve figured out how to start getting reviews, and you now understand the importance of responding to every review. But is that all? Of course not. Ann and Anastassia are committed to making marketing simple for you. In this episode of Marketing Mums, they help you see the importance of repurposing reviews on your social media platforms and offer ways for you to take advantage of this key tool. Want to learn more about Social Media Marketing? Head over to our blog. At AS...
28: User-Generated Content
May 30, 2022 16:00 - 30 minutes - 27.6 MBWouldn't it be great if you didn't have to create every single piece of content you need for social media? Well, Ann and Anastassia have good news. You don't. In this episode of the Marketing Mums, they discuss user-generated content, give some examples of what other companies (both big and small) have done successfully, and offer some guidance on steps you might take to encourage your customers to start sharing content about your company. Want to learn more about Social Media Market...
27: Mental Health and Entrepreneurs
May 23, 2022 16:00 - 49 minutes - 45.4 MBIn this episode of Marketing Mums, in honor of mental health awareness month, Ann and Anastassia discuss mental health in business. Together they discuss: Monitoring your mental health Controlling the controllables Creating a mental health network within your company How to ask for help Want to learn more about Social Media Marketing? Head over to our blog. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you...
26: Stop Worrying About the Secret Algorithms
May 16, 2022 16:00 - 23 minutes - 21.9 MBIf you watch closely, social media platforms will tell you just what you need to do to be successful on social media. In this episode of Marketing Mums, Ann and Anastassia share their favorite advice - to be successful, use the tools you are given. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients unde...
24: Becoming the Face of Your Business
May 02, 2022 16:00 - 50 minutes - 46.2 MBIn this episode of Marketing Mums, Ann and Anastassia discuss using Instagram Reels, Tik-tok, and Youtube shorts to become the face of your business. In this episode, you'll learn some technical tips about creating content for your channels. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients understand...
23: Don't Be A Jerk - The First Rule Of Personal Branding
April 25, 2022 16:00 - 25 minutes - 23.4 MBEverybody has a personal brand. The problem is that most people don’t cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today. Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our goal is to help our clients underst...
22: Why A/B Testing Works
April 04, 2022 16:00 - 34 minutes - 32.7 MBIn this episode of Marketing Mums, Ann and Anastassia discuss A/B testing for your business marketing. A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to. Together they discuss: A/B testing in email marketing, websites, blogs, and video How to use A/B testing in your business Using A/B testing before making changes to different features of your business Want to learn mo...
21: TikTok and Instagram Reels Explained
March 28, 2022 16:00 - 31 minutes - 29.8 MBIn this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instagram Reels and TikTok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to our blog. Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. At ASMM Digital, our ...
Lifelong Learning - The Best Practices
March 21, 2022 16:00 - 23 minutes - 22.3 MBIn this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience. Together they discuss: Being adventurous in business Getting the most out of reading Attending and making the most of conferences Involving your team Exposing yourself to different types of content Today’s Actionable Item: Taking notes and creating a document. When you come across information, whether it be online, in a book, or in a podcast, make a docume...
19: Become The Expert - Special Edition
March 14, 2022 16:00 - 30 minutes - 29.2 MBIn this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media. Be the expert - you know the most and are the most knowledgeable about what you do! Always learning - staying cutting edge on the latest and greatest in your industry Social Media - what you share matters, make it count Blogs, Video and Podcasts - are all great ways to show you are the expert Speaking at Events...
18: The Big Question: Which Social Media Platforms Should You Be On?
March 07, 2022 17:00 - 43 minutes - 40.4 MBLinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform. Today's actionable item is to claim your apple maps listing for your business. Want to learn more about Social Media Market...
17: How Social Media Can Help You Find & Keep Employees
February 28, 2022 17:00 - 33 minutes - 31.3 MBSmall businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques. Interested in learning more about using social media for your business? Check out our blog. At ASMM Di...
16: Pain Points, The Complete Guide
February 07, 2022 17:00 - 19 minutes - 18.7 MBIn this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them. In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers’ pain points are critical to tailor your sales and marketing practices. How to come up with your list of pain points, problems you solve for your customers: Ask your customers? Why is your phone ringing?...
15: Content Matters
January 31, 2022 15:00 - 29 minutes - 28.2 MBIn this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms. Today’s actionable item: Creating spreadsheets. Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help wit creativity, covering your pain points and organization. Wondering how to get people to notice your content? Check out our b...
14: Community Management: Why Does it Matter?
January 24, 2022 17:00 - 33 minutes - 32 MBIn this episode of Marketing Mums, Ann and Anastassia discuss community management. They share different ways to connect with your community - both online and in person. Today’s actionable item: Go and find your industry hashtags. Think about what hashtags really matter for your industry and use them. They’re a powerful tool for your business. Looking for help on finding your industry hashtags? Check out our blog post on how to find the best hashtags for your industry. At ASMM...
13: The True Importance of Reputation Management
January 17, 2022 17:00 - 33 minutes - 31.7 MBIn this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. Today’s actionable item: create a template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. At ASMM Digital, our goal is to help our clients...
12: Social Media Decoded
January 10, 2022 17:00 - 17 minutes - 19.5 MBIn this episode of Marketing Mums, Ann and Anastassia address social media marketing. They share tips and tricks to optimize your engagement on social media - including what social platforms are the best for your business and what time of day to post. They also explain engagement: how to follow up on posts to overall enhance your brand. Today’s actionable item: look at your insights. Each social media platform will tell you how many people are interacting with your content, how many peop...
11: What to Expect in Digital Marketing in 2022
January 03, 2022 17:00 - 41 minutes - 38.6 MBDigital marketing changes by the minute. Here's what to expect in digital marketing in 2022. In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content. Today’s actionable item: Choose your word for the year. Whether it be “fearless,” or “intentional,” or “health,” choose a wo...
10: Email Marketing Simplified
November 15, 2021 17:00 - 35 minutes - 46.5 MBIn this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers. Today’s actionable item: create twelve email subjects. Start now - consider what emails you’re going to send over the next twelve months and create their subjects. Remember big and small holidays including Christmas, Thanksgiving, Veterans Day, the Fourth of July, and Valentine’s Day. Read our blog post about ho...
9: SEO Success
November 08, 2021 17:00 - 31 minutes - 35.7 MBIn this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization. First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO. Today’s actionable item: plumping your website’s copy. Your website’...
8: Websites - What Matters?
November 01, 2021 16:00 - 35 minutes - 38.8 MBIn this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites. They share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for...
7: A Beginner's Guide to Google My Business
October 25, 2021 16:00 - 22 minutes - 25.6 MBIn this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential. This episode’s actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your company have the ability to completely close your business on Google. At ASMM Digital, our goa...
6: Diving Into Digital Marketing
October 18, 2021 16:00 - 35 minutes - 33.9 MBIn this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses. Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs. This episode’s actionable item: cause marketing. Fresh from the October Burgers and Bands for Suicide Preventi...
5: Know Your Audience
October 11, 2021 18:06 - 23 minutes - 23.2 MBIn this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience. Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends? At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effe...
4: The Seven P's of Marketing
October 04, 2021 16:00 - 33 minutes - 32 MBThis week on Marketing Mums, Ann and Anastassia dive into marketing. They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the seven P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence. Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today. At ASMM Digital, our goal is to help our clients u...
3: Intentional Marketing
September 27, 2021 16:00 - 33 minutes - 31.6 MBIn this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing. In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. ...
2: Getting to the Heart of Your Brand
September 20, 2021 16:00 - 33 minutes - 31.9 MBIn this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand. Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand. Your brand is so much more than your logo and your colors. It's the very essence of who you are and why people should buy from you. In this episode of Marketing Mums, Ann and Anastas...
1: Think Like A Marketer
September 13, 2021 16:00 - 25 minutes - 24.2 MBIn this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line. For five years, Ann Brennan and Anastassia Vangraefschepe have worked together helping local businesses use social media marketing to gain attention for their businesses. In their new podcast, Marketing Mums, they will give business owners advice on how to market their business. What makes this podcast differen...
136: Successfully Sell Your Business
August 30, 2021 16:00 - 35 minutes - 40.6 MBIn this episode of Small Business Connections, Ann talks with Jessica Fialkovich. Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. We discuss: - Mistakes to Avoid When Selling a Business - The Ultimate Guide to Buying a Business - Business Valuation: How Much Is Your Business Worth? - Running a Business to Increase Value and Profitability - S...
135: Start-Up Strategy
August 23, 2021 16:00 - 36 minutes - 41.9 MBIn this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business operations run efficiently. We discuss: - What mistakes do business owners make when attempting to grow their business? - What are strategies to...
134: Learn to Love Sales
August 09, 2021 16:00 - 39 minutes - 44.4 MBIn this episode of Small Business Connections, Ann talks with Annie P. Ruggles, the Founder of The Non-Sleazy Sales Academy. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. We discuss: - What is sales avoidance and how can someone overcome it? - What is the final and most important piece of “Know, Like, Trust”? - How to ask...
133: How Well Do You Know Your Customers?
August 02, 2021 16:00 - 15 minutes - 22.7 MBIn this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. She gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and ag...
132: Improve Your Online Security
July 19, 2021 16:00 - 38 minutes - 43.4 MBIn this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions. We discuss: - Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe. - How cybersecurity has become more important amidst the COVID pandemic with millions of more people working remotely from home. - Many think that a person needs ...
131: Assessing Strategy Development
July 12, 2021 16:00 - 32 minutes - 38.6 MBIn this episode of Small Business Connections, Ann talks with Brian Johnson, the Founder and Owner of Main & Johnson, a Business Consulting & Coaching company aimed at seeing small to medium-sized businesses thrive. We discuss: - An airline analogy and how it pertains to business. - The importance of assessing strategy development. - How to approach the discussion of price with a customer. - Brian's message for business owners relevant for 2021 and beyond. Brian has a strong ba...