118: Creating a Niche to Grow Your Business

In this episode of the Small Business Connections podcast, we are joined by Allison Williams, the owner of the Williams Law Group and the founder of the Law Firm Mentor. Allison specializes in helping law firms systemize their processes, grow their revenue and lead a firm without the chaos that is often involved in this endeavor. 

The lessons Allison teaches apply to small businesses as well as law firms and in our discussion, she gives advice on how to:

- Niche your business in order to scale your business 

- Why it's important to have a manual that is a living, breathing document

- Where a small business starts to create if s/he has several parts of their business that require systematization

- How a small business can create a marketing plan that creates consistent recurring revenue 

- The top three components to making a successful hire in any business

In this episode, we talked about Allison's favorite book, No BS Ruthless Management of People and Profits by Dan Kennedy 

Ann discussed one of her favorite new podcasts, The Tim Ferris Show, specifically the episode with Hugh Jackman

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast as a means of helping her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

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