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Small Business, Big Mindset
116 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 16 ratingsWe believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.
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Episodes
Episode 9: Sarah and Stephen George - Magnolia Realty
May 19, 2020 05:00 - 1 hour - 42.9 MBThe real estate industry is one in which many flock to with aspirations of financial gains, schedule flexibility, and fulfillment by helping others. Our guests this week, Sarah and Stephen George of Magnolia Realty (yes, the same Magnolia of the infamous Chip and Jo Gaines) take this to a whole other level. Coming from different backgrounds and family lifestyles, these two weave their strong feelings of the importance of a home and all it stands for, their passion to serve, and their dedicat...
Episode 9: Soaring Real Estate Success the Innovative Way During COVID-19 and Beyond
May 19, 2020 05:00 - 1 hour - 42.9 MBThe real estate industry is one in which many flock to with aspirations of financial gains, schedule flexibility, and fulfillment by helping others. Our guests this week, Sarah and Stephen George of Magnolia Realty (yes, the same Magnolia of the infamous Chip and Jo Gaines) take this to a whole other level. Coming from different backgrounds and family lifestyles, these two weave their strong feelings of the importance of a home and all it stands for, their passion to serve, and their dedicat...
Episode 8: Celebrity Hair Stylist Turned Solopreneur and Single Mom
May 07, 2020 15:00 - 47 minutes - 32.5 MBOne of the most loved industries that has been one of the most impacted during the global pandemic has been hair salons. I can tell you (from personal experience) that when public officials call a press conference to announce the gradual and safe re-opening of local businesses that many of us are on the edge of our seats to hear when we can get our hair done. (Especially those of us with grey hairs that have a mind of their own. Why are those hairs so wiry and untamable?) We are overjoyed ...
Episode 8: Rita Fellers Hair
May 07, 2020 15:00 - 47 minutes - 32.5 MBOne of the most loved industries that has been one of the most impacted during the global pandemic has been hair salons. I can tell you (from personal experience) that when public officials call a press conference to announce the gradual and safe re-opening of local businesses that many of us are on the edge of our seats to hear when we can get our hair done. (Especially those of us with grey hairs that have a mind of their own. Why are those hairs so wiry and untamable?) We are overjoyed ...
Episode 7: The Merging of Rock Star Life and Slow Food - How This Power Couple Makes It Work
May 04, 2020 14:00 - 54 minutes - 37.3 MBThis episode has an additional layer of specialness to it, as Muscle Creative's own Joey Ramirez is reunited (via Zoom) with his best friend since he was a little tike. This week we welcome serial entrepreneurs, Gabriel Gonzalez and Maya Sanchez. Gabe and Maya have a variety of business interests that they are in the process of expertly weaving together. Gabe's background is in music; having been a member of many bands, the most recent of which have been El Paso-based Sparta and Sleeperca...
Episode 7: Gabriel Gonzalez and Maya Sanchez
May 04, 2020 14:00 - 54 minutes - 37.3 MBThis episode has an additional layer of specialness to it, as Muscle Creative's own Joey Ramirez is reunited (via Zoom) with his best friend since he was a little tike. This week we welcome serial entrepreneurs, Gabriel Gonzalez and Maya Sanchez. Gabe and Maya have a variety of business interests that they are in the process of expertly weaving together. Gabe's background is in music; having been a member of many bands, the most recent of which have been El Paso-based Sparta and Sleeperca...
Episode 6: Harry Shaw with Lakeway Elite Fitness
April 27, 2020 15:00 - 53 minutes - 37 MBThe fitness industry is a crowded one, with every one and their neighbor seeming to have some sort of health and wellness related business. So to be in business for 15 years with no signs of slowing down (well, except for this pandemic the world is currently experiencing), is quite the feat. We had the pleasure of chatting with Harry Shaw, owner of Lakeway Elite Fitness, who not only has accomplished this but other impressive things as well…such as being one of 20 active Krav Maga 3rd Degre...
Episode 6: How an Elite Krav Maga 3rd Degree Black Belt Runs His Gym Through COVID-19
April 27, 2020 15:00 - 53 minutes - 37 MBThe fitness industry is a crowded one, with every one and their neighbor seeming to have some sort of health and wellness related business. So to be in business for 15 years with no signs of slowing down (well, except for this pandemic the world is currently experiencing), is quite the feat. We had the pleasure of chatting with Harry Shaw, owner of Lakeway Elite Fitness, who not only has accomplished this but other impressive things as well…such as being one of 20 active Krav Maga 3rd Degre...
Episode 5: Madison and Mindy Totaro
April 15, 2020 18:00 - 40 minutes - 27.7 MBThis week we chat with baker extraordinaire, kid entrepreneur, and finalist on Food Network’s Kids Baking Championship Season 6, Madison Totaro, as well as her mom and 'Momager', Mindy Totaro. It continues to be a strange time as at the time of this recording, Austin, TX had just begun their quarantine lockdown and students were beginning ‘distance learning’ as school buildings were closed. We had a delightful conversation covering how COVID-19 is impacting their family as well as a closer ...
Episode 5: Food Network's Kids Baking Championship Star and Kid-preneur on Biz and Life
April 15, 2020 18:00 - 40 minutes - 27.7 MBThis week we chat with baker extraordinaire, kid entrepreneur, and finalist on Food Network’s Kids Baking Championship Season 6, Madison Totaro, as well as her mom and 'Momager', Mindy Totaro. It continues to be a strange time as at the time of this recording, Austin, TX had just begun their quarantine lockdown and students were beginning ‘distance learning’ as school buildings were closed. We had a delightful conversation covering how COVID-19 is impacting their family as well as a closer ...
Episode 4: Coming Back After Unraveling a Business in 18 Months After 10 Years of Success
April 12, 2020 04:00 - 51 minutes - 35.2 MBIf you've ever wondered how to create a business from scratch after relocating your family out-of state, within an industry you have no experience in, expand that business into multiple markets, win multiple awards and esteemed recognition, and still have it going strong more than ten years later, this is the podcast episode for you. This week we're chatting with Wade Lombard, co-founder of Square Cow Movers. In this episode, Wade is super transparent not only regarding what it takes to se...
Episode 4: Square Cow Movers with Wade Lombard
April 12, 2020 04:00 - 51 minutes - 35.2 MBIf you've ever wondered how to create a business from scratch after relocating your family out-of state, within an industry you have no experience in, expand that business into multiple markets, win multiple awards and esteemed recognition, and still have it going strong more than ten years later, this is the podcast episode for you. This week we're chatting with Wade Lombard, co-founder of Square Cow Movers. In this episode, Wade is super transparent not only regarding what it takes to se...
Episode 2: The Tool Every Business Needs to Succeed
March 30, 2020 14:00 - 4 minutes - 3.38 MBThis week we are focusing on the question, 'Why does every small business need content marketing'? The Content Marketing Institute defines content marketing as “the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” According to Hubspot, only 37% businesses claim to have a content marketing strategy in place. W...
Episode 3: Leaving a Solid Career to Build Your Dream Business
March 30, 2020 14:00 - 37 minutes - 25.8 MBThis week we are chatting with Melanie Wright of Melanie Wright Photography. We booked this session weeks before we were aware that COVID-19 had entered the United States. Rather chatting in our home studio we tested out our first (and not our last) technology solution for doing podcasts remotely. In this episode we discuss: How COVID-19 has impacted her business Unique offerings she has shifted to due to COVID-19 The dramatic event that drove her to leave her teaching career for photogra...
Episode 3: Melanie Wright Photography
March 30, 2020 14:00 - 37 minutes - 25.8 MBThis week we are chatting with Melanie Wright of Melanie Wright Photography. We booked this session weeks before we were aware that COVID-19 had entered the United States. Rather chatting in our home studio we tested out our first (and not our last) technology solution for doing podcasts remotely. In this episode we discuss: How COVID-19 has impacted her business Unique offerings she has shifted to due to COVID-19 The dramatic event that drove her to leave her teaching career for photogra...
Episode 1: Who We Are
March 11, 2020 19:00 - 7 minutes - 5.25 MBIn this episode, we go over who the heck we are. You'll learn how a Texan married a New Yorker, why our kids are unimpressed with our studio, and all the amazing stuff you're about to learn in this series. It's about to get lit. Can we get away with saying that? No? Didn't think so.