SMAF-NewsBot
602 episodes - English - Latest episode: 5 months ago -Latest bot-read news headlined about the streaming and online video and audio delivery industry.
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Episodes
Powering the beast: why we shouldn't worry about the Internet's rising electricity consumption – Physics World
November 24, 2021 11:35 - 6.91 MBTaken from the January 2021 issue of Physics World. Members of the Institute of Physics can enjoy the full issue via the Physics World app. The Internet . Physics World. Members of the Institute of Physics can enjoy the full issue Taken from the January 2021 issue of. Members of the Institute of Physics can enjoy the full issue via the Physics World app The Internet will use a fifth of all the world’s electricity by 2025 – and that’s no bad thing, says James McKenzie I recently went ...
Ben Schwartz and Megan Killion - December 2021 | smadvancedforum
November 24, 2021 09:35 - 464 KBBen is a regular host and contributor to many conferences and particularly interested in 8K, and Megan has a pile of experience with streaming in a . Live on the first Thursday of each month at 5pm UK / 12noon ET / 9am PT - on www.smadvancedforum.com - Informal chat and opinions on the business and technology of streaming.
ATEME Leads NESTED 5G Consortium to Provide Energy-Efficient Solution for Streaming over 5G - ATEME
November 23, 2021 13:20 - 6.54 MBNESTED 5G project brings together innovative French companies Orange, Viaccess-Orca, ENENSYS Technologies and IETR to develop solution for greener . NESTED 5G project brings together innovative French companies Orange, Viaccess-Orca, ENENSYS Technologies and IETR to develop solution for greener delivery PARIS, 23 NOVEMBER, 2021 – ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that it is leading NESTED (New vidEo STandards for...
Where Are the Women in the Streaming Media Industry?
November 22, 2021 20:00 - 8.53 MBAs (hopefully) many readers will know Eric Schumacher-Rasmussen, Tim Siglin, and I have been strong vocal supporters of Women in Streaming Media and . Please enable JavaScript to view the comments powered by Disqus. Where Are the Women in the Streaming Media Industry? As (hopefully) many readers will know Eric Schumacher-Rasmussen, Tim Siglin, and I have been strong vocal supporters of Women in Streaming Media and more broadly of our ‘sisters-in-streaming’ for many years. In programm...
WarnerMedia exploring alternative to Nielsen measurement tech
November 19, 2021 13:17 - 1.39 MBWarnerMedia has announced plans to launch a measurement alternative to Nielsen in 2022. Speaking in an interview with Variety, the company’s head of . WarnerMedia has announced plans to launch a measurement alternative to Nielsen in 2022. Speaking in an interview with Variety, the company’s head of data, research and insights Andrea Zapata said that WarnerMedia is in talks with 10-15 measurement vendors and that it plans to work with media buying agencies to test potential options in...
With Reciva Dead, Internet Radio Manufacturers Manage the Fallout - Radio World
November 19, 2021 12:15 - 8.41 MBThe impact of Qualcomm shutting down its Reciva internet radio aggregation platform earlier this year continues to reverberate through the internet . The impact of Qualcomm shutting down its Reciva internet radio aggregation platform earlier this year continues to reverberate through the internet radio manufacturing industry. The loss of this platform means Reciva-enabled internet radios can no longer connect to audio streams on the web — rendering them effectively useless. Sangean E...
HLS Packaging using FFmpeg - Easy Step-by-Step Tutorial - OTTVerse
November 11, 2021 13:18 - 37.1 MBI’m Dr. Krishna Rao Vijayanagar, and I have worked on Video Compression (AVC, HEVC, MultiView Plus Depth), ABR streaming, and Video Analytics (QoE, . Basic Steps to HLS Packaging using FFmpeg. Resize a Video to Multiple Resolutions using FFmpeg ffmpeg -i brooklynsfinest_clip_1080p.mp4 \ -filter_complex \ "[0:v]split=3[v1][v2][v3];\ [v1]copy[v1out];\ [v2]scale=w=1280:h=720[v2out];\ [v3]scale=w=640:h=360[v3out]" Transcode a Video to Multiple Bitrates for HLS Packaging using FFmpeg. -ma...
IBC all set for Amsterdam
November 10, 2021 15:23 - 718 KBThe management team at IBC has announced its pleased the December event can go ahead in a “safe and comfortable way” (Amsterdam 3-6 December). It . The management team at IBC has announced its pleased the December event can go ahead in a “safe and comfortable way” (Amsterdam 3-6 December). It follows a revision of Covid regulations by the Dutch government. As of 6th November, the public will be required to wear face masks in public areas where no Covid entry pass is used, including s...
fuboTV acquires Molotov in €164 million deal
November 10, 2021 13:48 - 1.96 MBUS streaming company fuboTV has announced the acquisition of French SVOD Molotov. fuboTV will pay €164.3 million for Molotov, which currently has 17 . US streaming company fuboTV has announced the acquisition of French SVOD Molotov. fuboTV will pay €164.3 million for Molotov, which currently has 17 million registered users across France and select markets in Africa. The company, which offers a sports-oriented cord-cutting service in the US, said that it will leverage Molotov’s “uniqu...
The Role of the Customer in Data Center Decarbonization – REBA
November 06, 2021 17:46 - 3.68 MBThe data center industry has a large electricity appetite, accounting for at least 1% of electricity use worldwide1. Demand for data center services . The data center industry has a large electricity appetite, accounting for at least 1% of electricity use worldwide1. Demand for data center services is rising with the expansion of data-intensive technologies such as artificial intelligence, autonomous vehicles, and smart energy systems. Given the current and growing impact of the sect...
Why Streaming Microservices Are the Future of OTT
November 03, 2021 16:28 - 13.7 MBThere is no arguing the cloud and streaming microservices radically changed the way operators engineer their streaming services. Traditional . There is no arguing the cloud and streaming microservices radically changed the way operators engineer their streaming services. Traditional broadcasting involves lots of hardware racked and stacked in data centres because those companies service viewers only within their geographic reach. Streaming, though, is a loosely-federated collection o...
Telcos expand Eco Rating phone scheme, but guess who’s still not in
November 03, 2021 15:16 - 3.04 MBThe scheme to rate mobile phone models based on eco-friendly criteria is ready to be launched globally but there is one device maker that still does . The scheme to rate mobile phone models based on eco-friendly criteria is ready to be launched globally but there is one device maker that still does not appear on the list of participants. The Eco Rating scheme unveiled by Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone in May was initially rolled out in 24 European co...
Streaming’s dirty secret: how viewing Netflix top 10 creates vast quantity of CO2
October 29, 2021 11:52 - 6.83 MBStreaming has a dirty secret. The carbon footprint produced by fans watching a month of Netflix’s top 10 global TV hits is equivalent to driving a car a hefty distance beyond Saturn. The world’s largest video-sharing site, YouTube, is responsible for emitting enough carbon dioxide annually to far . Streaming has a dirty secret. The carbon footprint produced by fans watching a month of Netflix’s top 10 global TV hits is equivalent to driving a car a hefty distance beyond Saturn. The w...
China's New Quantum Computer Has 1 Million Times the Power of Google's
October 29, 2021 06:49 - 3.24 MBAnd they say it's the world's fastest. It appears a quantum computer rivalry is growing between the U.S. and China. Physicists in China claim they've constructed two quantum computers with performance speeds that outrival competitors in the U.S., debuting a superconducting machine, in addition to an even speedier one that uses light photons to obtain unprecedented results, according to a recent study published in the peer-reviewed journals Physical Review Letters and Science Bulletin...
Have a Media Production Question? Ask an Expert
October 28, 2021 23:37 - 15.5 MBOffice Hours, a decentralized support group where anyone can meet and ask technical questions about producing audio, video, and online media, has . Whether you're new at producing video or an old hand, imagine a tech support site staffed by the leading lights of audio, video, and online production, where you could go and ask for help whenever you wanted. It actually exists: Office Hours is an ongoing series of remote Zoom sessions for media producers that run every day, seven days pe...
Ericsson raises its low latency game
October 25, 2021 14:47 - 3.31 MBSwedish kit vendor Ericsson has launched some new software that claims to guarantee consistent low latency for things like VR and remote control.If . Swedish kit vendor Ericsson has launched some new software that claims to guarantee consistent low latency for things like VR and remote control. If anything is considered to be truly novel about 5G it’s low latency. More bandwidth and arguably better IoT support are merely refinements of was is already available but the near-eradicatio...
BBC and ITV announce climate pledges
October 25, 2021 11:04 - 2.5 MBUK pubcasters the BBC and ITV have announced a range of measures to deliver on climate action commitments. The BBC has set its sights on achieving net . UK pubcasters the BBC and ITV have announced a range of measures to deliver on climate action commitments. The BBC has set its sights on achieving net zero greenhouse gas emissions by 2030 by pursuing a deep decarbonisation’ strategy that drastically reduces the amount of carbon produced by the organisation. Details of the strategy i...
Damien Lucas and Nakchidil Chaumont - November 2021 | smadvancedforum
October 22, 2021 07:54 - 525 KBDamien has been a thought leader in the sector for many years. While relatively new to the sector, Nakchidil has a wealth of experience in Product . Thu, Nov 04 www.smadvancedforum.com Damien has been a thought leader in the sector for many years. While relatively new to the sector, Nakchidil has a wealth of experience in Product Management that she is bringing to the space..
Carbon neutral streaming with Zattoo & Windcores
October 19, 2021 10:06 - 2.24 MBThe future of television is carbon neutral. “The idea of bringing computing capacity closer to energy production while still tapping into unused space . What’s this project about? Since 2020, one of Zattoo’s data centres has been located right inside a wind turbine. With the windCORES project of the wind farm operator Westfalenwind, we’re not just relying on renewable electricity from wind energy. The data that is generated when streaming via Zattoo runs through our own data centre, ...
About Netflix - Homepage
October 11, 2021 15:24 - 712 KBAt Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV shows, movies . At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV shows, movies and documentaries. Our members control what they want to watch, when they want it, with no ads, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, becau...
End of the satellite dish? Sky to launch its own smart TV
October 07, 2021 15:43 - 4.36 MBSky is to launch its own range of smart TVs, removing the need for customers to use a satellite dish or set-top box, as the pay-TV company shifts its offering to remain competitive in the streaming era. The broadband-powered TV set, called Sky Glass, will be launched in the UK on 18 October and in . Sky is to launch its own range of smart TVs, removing the need for customers to use a satellite dish or set-top box, as the pay-TV company shifts its offering to remain competitive in the...
500MW hyperscale campus being planned in Temple, Texas
October 07, 2021 14:50 - 808 KBA new data center firm is planning to develop a large hyperscale campus in the City of Temple, Texas. The Temple Economic Development Corporation . Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. What can I do to prevent this in the future? If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. If you are at an office or shared network, you can ask...
More details about the October 4 outage
October 06, 2021 09:29 - 5.96 MBNow that our platforms are up and running as usual after yesterday’s outage, I thought it would be worth sharing a little more detail on what . Now that our platforms are up and running as usual after yesterday’s outage, I thought it would be worth sharing a little more detail on what happened and why — and most importantly, how we’re learning from it. This outage was triggered by the system that manages our global backbone network capacity. The backbone is the network Facebook has b...
Infographic: A Minute on the Internet in 2021
October 06, 2021 06:33 - 917 KBThe digital world is a universe in its own right and a very fast moving one at that. Myriads of downloads and uploads, posts and searches, messages . The digital world is a universe in its own right and a very fast moving one at that. Myriads of downloads and uploads, posts and searches, messages sent and received, listens and streams happen every minute on the world wide web. According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 ...
What Happened to Facebook, Instagram, & WhatsApp?
October 05, 2021 08:37 - 5.71 MBFacebook and its sister properties Instagram and WhatsApp are suffering from ongoing, global outages. We don’t yet know why this happened, but the how . Facebook and its sister properties Instagram and WhatsApp are suffering from ongoing, global outages. We don’t yet know why this happened, but the how is clear: Earlier this morning, something inside Facebook caused the company to revoke key digital records that tell computers and other Internet-enabled devices how to find these dest...
Cloud Encoding Pricing Comparison Reveals Dramatic Cost Differences – Are You Overpaying? - Streaming Learning Center
October 04, 2021 15:01 - 2.25 MBThis whitepaper, sponsored by Dolby/Hybrik, tracks cloud encoding pricing for H.264 and HEVC output and reveals dramatic price differences among . This whitepaper, sponsored by Dolby/Hybrik, tracks cloud encoding pricing for H.264 and HEVC output and reveals dramatic price differences among popular services. I’ve just completed a whitepaper sponsored by Dolby/Hybrik to compare pricing for multiples of one hour of H.264 and HEVC encoding using the recommended encoding ladders in the A...
Sky’s Broadband IP TV Service to Launch as Part of Built-In TV
September 30, 2021 16:33 - 728 KBMore details are starting to leak our way as Sky UK (Sky Broadband) get closer to taking the wraps off their future TV via internet connection . More details are starting to leak our way as Sky UK (Sky Broadband) get closer to taking the wraps off their future TV via internet connection (instead of a satellite dish) service. We now understand that the Sky over IP (SoIP) service will launch as part of an integrated QLED TV product line (pictured), called Sky Glass. Source: Sky’s Broad...
The BBC’s radical new data plan takes aim at Netflix
September 30, 2021 16:32 - 4.34 MBYoung people are watching much less of the BBC – less than an hour a day, according to data from Ofcom. They prefer streaming content, and Netflix is . Young people are watching much less of the BBC – less than an hour a day, according to data from Ofcom. They prefer streaming content, and Netflix is used weekly by 66 per cent of 15-24 year-olds in the UK. Just 28 per cent of them use BBC iPlayer. The BBC has pledged to take action, and better, more secure, personalisation might be t...
Announcing Cloudflare R2 Storage: Rapid and Reliable Object Storage, minus the egress fees
September 28, 2021 14:38 - 507 KBWe’re excited to announce Cloudflare R2 Storage! By giving developers the ability to store large amounts of unstructured data, we’re expanding what’s . Checking your browser before accessing Please enable Cookies and reload the page. This process is automatic. Your browser will redirect to your requested content shortly. Please allow up to 5 seconds. Redirecting.
I, P, and B-frames - Differences and Use Cases Made Easy - OTTVerse
September 28, 2021 07:43 - 16.3 MBI’m Dr. Krishna Rao Vijayanagar, and I have worked on Video Compression (AVC, HEVC, MultiView Plus Depth), ABR streaming, and Video Analytics (QoE, . Inter and Intra Prediction. What is an I-frame? What is a P-frame? What is a B-frame? Reference B-frame and Non-Reference B-frames. Use of I, P, and B-frames in Video Compression & Streaming. Where do you use I-frames? Refreshing Video Quality. Recovery from Bitstream Errors. Trick Modes (Seeking Forward and Back) Where do you use P and...
Bitcoin mining producing tonnes of waste
September 23, 2021 12:53 - 647 KBBitcoin mining produces electronic waste (e-waste) annually comparable to the small IT equipment waste of a place like the Netherlands, research shows. Miners of the cryptocurrency each year produce 30,700 tonnes of e-waste, Alex de Vries and Christian Stoll estimate. That averages 272g (9.5oz) per . Globally just over 17% of all e-waste is recycled. However, the number is probably less in some of the countries in which most miners are based, where in many cases regulations on e-wast...
Stef Van Der Ziel and Peggy Dau - October 2021 | smadvancedforum
September 23, 2021 11:31 - 317 KBThu, Oct 07 www.smadvancedforum.com Stef goes back to sepiatone webcasting! And Peggy is the mad brains who helps us keep the WiSM seat full!!
DAZN-BT Sport deal within weeks
September 22, 2021 12:47 - 1.56 MBRichard Kendal/RTSLen Blavatnik’s DAZN is in advanced talks to buy BT’s Sport’s channels.A deal would push DAZN to the top table of the UK premium . Sir Leonard Blavatnik’s DAZN is in advanced talks to buy BT’s Sport’s channels. A deal would push DAZN to the top table of the UK premium sports market, a position it has held in Italy since it outbid Sky Italia, since it bought the rights to Serie A earlier this year in a deal worth €2.5 billion. BT Sport has rights deals that include P...
How to reduce the carbon footprint of streaming & service providers - ATEME
September 21, 2021 12:45 - 826 KBAs a streaming or video service provider, how can you reduce your carbon footprint while maintaining a high-quality viewing experience? You need to . As a streaming or video service provider, how can you reduce your carbon footprint while maintaining a high-quality viewing experience? You need to choose your platform carefully. Choosing video-delivery solutions that can reduce the carbon footprint of content distribution not only reduces carbon emissions; it can provide savings in po...
Netflix CEO Hastings: Streaming market “far away” from saturation
September 21, 2021 11:07 - 2.33 MBFor Netflix CEO Reed Hastings, the streaming market has not reached its saturation point “by far”.Behind the small share of the television market in . For Netflix CEO Reed Hastings, the streaming market has not reached its saturation point “by far”. Behind the small share of the television market in the US of only 27% is above all a technical deficiency, Hastings told German news magazine Der Spiegel. “One must not forget that in the US half of the households still do not own smart T...
Roland V-02HD MK II Streaming Video Mixer
September 15, 2021 17:07 - 5.16 MBRoland has announced the V-02HD MK II Streaming Video Mixer. The whole concept behind the V-02HD MK II was to make an affordable livestreaming . Roland has announced the V-02HD MK II Streaming Video Mixer. The whole concept behind the V-02HD MK II was to make an affordable livestreaming solution with two HDMI inputs, 10-channel audio mixing, and video effects. Key features 2 x HDMI Inputs Supports up to 1080p60 HDMI Outputs: 1 x Program, 1 x Preview Discrete Scalers on Inputs and Out...
Core technologies for streaming workflows, in 2021 and beyond
September 15, 2021 08:22 - 40.3 MBIn 2016, CMAF standardization was just beginning, carrying the promise of simplified workflows and improved CDN caching efficiency. Where are we now . DRM, Encoding, OTT, Players, Repackaging, Standards, Streaming, Workflow It’s been almost five years since I published the last article on this blog – ten years since the first one – time flies quickly, and so do streaming technologies. In 2016, CMAF standardization was just beginning, carrying the promise of simplified workflows and i...
How to protect digital infrastructure against climate threats - Raconteur
September 13, 2021 21:11 - 8.2 MBFrom the Arctic storm that blasted Texas in February to the 50ºC heatwave that seared the Mediterranean all summer, extreme meteorological events are . From the Arctic storm that blasted Texas in February to the 50ºC heatwave that seared the Mediterranean all summer, extreme meteorological events are undeniably growing in both frequency and intensity. The conversation about technology and climate has so far been dominated by talk of carbon footprints. We’ve heard much about the CO2 e...
Survey: US streaming industry passes tipping point
September 13, 2021 15:56 - 1.52 MBFindings from streaming platform and device specialist Roku’s annual survey, The Streaming Decade, indicate that, over the last year, the shift to TV . Findings from streaming platform and device specialist Roku’s annual survey, The Streaming Decade, indicate that, over the last year, the shift to TV streaming was accelerated by the pandemic with more content – including live programming and new movie releases – moving to TV streaming. The ease-of-use, cost-savings, and content quali...
Council Post: Making Video More Sustainable
September 11, 2021 09:41 - 6.66 MBCEO at Blackbird. The TV industry’s effort to make production sustainable may be fatally undermined if the full cost of carbon from camera to consumer . LinkedIn. my CEO at Blackbird. The TV industry’s effort to make production sustainable may be fatally undermined if the full cost of carbon from camera to consumer is not taken into account. Watching online videos is not a passive activity when it comes to saving the planet. In fact, the total energy that goes into powering the inter...
Refreshed interface, extra features: new BBC Media Player launched for web browsers
September 11, 2021 09:31 - 5.41 MBCreating a new player for BBC audio and video content has allowed us to drop the old code, rebuild a player in a more efficient way and be able to add up-to-date features and technologies to the player in the future. We are pleased to announce the launch of our new web media player, codenamed Project Toucan. We have been working on the player over the last year, and it brings many benefits for audiences, including a refreshed user interface and additional features. The new player is ...
Computers ‘worse for environment than plane travel’
September 10, 2021 16:29 - 3.16 MBGlobal computing could be responsible for more greenhouse gas emissions than air travel, according to new research. The study says the carbon . Global computing could be responsible for more greenhouse gas emissions than air travel, according to new research. The study says the carbon footprint of computers is far higher than previously thought and will continue to rise significantly unless action is taken. Previous calculations show information communication technology’s (ICT) share...
Collecting 'Junk' for Better Streaming
September 08, 2021 14:45 - 5.19 MBGot junk? The Help Me Stream Research Foundation can take your tech castoffs and use them to research better streaming practices, repurposing it into . Please enable JavaScript to view the comments powered by Disqus. Collecting 'Junk' for Better Streaming A bit over a year ago, Dom Robinson and I wrote an article about the need to consider the impact that streaming at a global scale has on power consumption. The article, called "The Greening of Streaming," argued that there are three...
Data: Streaming viewing in Europe up 19% in Q2
September 03, 2021 16:40 - 1.9 MBStreaming TV data for Europe that shows the pandemic has spurred a tipping point in streaming with no signs of slowing down, as well as which devices . Streaming TV data for Europe that shows the pandemic has spurred a tipping point in streaming with no signs of slowing down, as well as which devices are dominating the market. Conviva’s Q2 2021 State of Streaming: Europe report shows that streaming viewing time in Europe was up 19 per cent overall in Q2, despite slight decreases for ...
Cloudflare Sets Out to Create New Blueprint for a Zero-Emissions Internet
September 03, 2021 10:39 - 11.3 MBBuilding on the efficiency of its global network, Cloudflare powers the Internet with renewable energy and is removing all of its historical . Building on the efficiency of its global network, Cloudflare powers the Internet with renewable energy and is removing all of its historical emissions. The company also launches multiple tools to help organizations build sustainability into their applications, websites, and networks SAN FRANCISCO, July 27, 2021--(BUSINESS WIRE)--Cloudflare, In...
Jan Ozer and Karsin Kron - Sept 2021 | smadvancedforum
September 01, 2021 16:51 - 352 KBThu, Sep 02 www.smadvancedforum.com Jan .. well you gotta know Jan - He will be pixellated and compressed! And Karsin brings a broad insight on issues across the sector!! :)
UK rightly decides to take a closer look at Nvidia’s acquisition of Arm
August 24, 2021 14:11 - 1.76 MBThe UK Competition and Markets Authority has concluded there are sufficient competition concerns around the acquisition of chip designer Arm to . Telecoms.com is launching a Digital Seminar Series in the autumn of 2021. As a valued reader we'd like your feedback on the top three topics of interest as listed below: 1. What’s next for 5G? What has gone right in 5G so far and what can be improved, key challenges to delivering on 5G promises, and if it’s time to start looking beyond 5G. ...
Furious La Lega writes to DAZN after opening weekend glitches
August 24, 2021 11:18 - 1.78 MBLa Lega Serie A has written to DAZN after concern over the technical quality of some of this year’s matches.It follows a string of viewer complaints . La Lega Serie A has written to DAZN after concern over the technical quality of some of this year’s matches. It follows a string of viewer complaints about the transmission that was distributed over the internet, with a terrestrial back-up only for those areas deemed to have insufficient broadband. La Lega CEO Luigi De Siervo demanded ...
Proposed UK OTT Regulations Could Harm, Not Help, Consumers
August 19, 2021 11:33 - 6.22 MBStreaming TV giants including Netflix, Amazon Prime and Disney+ could face tighter regulation in the UK under new government proposals. With methods . Please enable JavaScript to view the comments powered by Disqus. Proposed UK OTT Regulations Could Harm, Not Help, Consumers Streaming TV giants including Netflix, Amazon Prime and Disney+ could face tighter regulation in the UK under new government proposals. With methods of watching "TV'' changing, viewing today is about consumer cho...
Streaming Services Evaluating Their Carbon Footprint, as Consumers Demand Net-Zero-Targets
August 17, 2021 20:24 - 5.3 MBRight now, almost anyone has access to some sort of video streaming platform that offers the content they value at a satisfactory video quality . Right now, almost anyone has access to some sort of video streaming platform that offers the content they value at a satisfactory video quality level, most of the time. But the novelty factor has long worn off and most of the technical improvements are now taken for granted. Of course viewers are increasingly demanding in terms of video qua...