SMACtalk
100 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 31 ratingsSMACtalk hosted by Brian Fanzo and Daniel Newman is a weekly live podcast where the hosts discuss a wide range of topics ranging from technology, digital transformation and future of work. The show is often recorded live at enterprise technology events and includes thought leaders in social media, mobility, analytics and cloud.
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Episodes
Will Facebook and Apple Privacy Concerns Drive Change Beyond The Great Hack?
August 12, 2019 13:28 - 27 minutes - 10.7 MBOn this episode Daniel Newman and Brian Fanzo are back to talk privacy and security, a topic they're both passionate about and yet often share a different point of view and passion for the topic. On this episode they discuss: Facebook privacy concerns is this new? Apple Siri we know it's listening but do we care? FaceApp should it concern us or is the concern a positive sign The Great Hack Netflix documentary covers Cambridge Analytica scandal what more can we learn Where does s...
Elon Musk, Mad Genius or Still Stoned
April 27, 2019 00:27 - 27 minutes - 10.7 MBOn this episode Brian Fanzo and Daniel Newman talk everything Elon Musk from Tesla latest earning numbers to Elon's most recent tweets to the future of autonomous vehicles!
Cybersecurity, Privacy and Transparency: What Does The Future Hold?
April 09, 2019 21:32 - 31 minutes - 28.4 MBOn this episode of SMACtalk Daniel Newman and Brian Fanzo start the conversation off discussing recent cybersecurity breaches but this leads into a much bigger discussion on privacy and transparency posing a lot of unanswered questions... We would love to hear your thoughts on the topic.... post on twitter using hashtag #SMACtalk and @DanielNewmanUV or @iSocialFanz will jump in the conversation!
Mobile World Congress 2019: What to expect?
February 21, 2019 22:13 - 33 minutes - 30.7 MBOn this episode hosts Daniel Newman & Brian Fanzo preview the upcoming technology event Mobile World Congress 2019. Daniel will be heading over there to cover the event as an analyst and provided his predictions for the event.
Facebook + Apple + Google: Flexing Muscle or More Than That
February 03, 2019 00:48 - 36 minutes - 33.4 MBOn this episode of SMACtalk Brian Fanzo and Daniel Newman breakdown the current drama and flexing of muscles between technology giants Facebook, Apple and Google. Article Referenced in this episode: https://www.businessinsider.com/facebook-and-apple-argue-over-who-removed-facebook-research-app-2019-1
Marketers don’t get emerging technology or do they?
January 23, 2019 17:50 - 34 minutes - 32.3 MBMarketers aren’t marketing in 2019 without technology but sadly most marketers don’t think of themselves at technologists but even more troubling aren’t doing the research to understand the emerging technologies that will massively disrupt the industry over the next 10 years. A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain… This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo. On this episo...
Leadership in the Digital Transformation Age
January 11, 2019 17:20 - 31 minutes - 29.1 MBOn this episode hosts Brian Fanzo and Daniel Newman tackle a topic that they probably love talking even more than technology and that's digital leadership and more importantly what are some of the trends and changes that must be made by leadership and for leadership in this digital transformation age. As you’ll hear both Brian and Daniel are extremely passionate about this topic as its the main theme that they speak about on stages around the world and on this episode they covered a wide...
CES 2019: What you need to know before, during and after the show!
January 07, 2019 18:14 - 34 minutes - 31.8 MBIt’s CES time of the year and Daniel Newman and Brian Fanzo are back again to talk about the trends they are excited about and what they expect to emerge from CES 2019 week in Las Vegas. Daniel wrote a CES post for Forbes titled CES Predictions: 5 Key Themes For CES 2019 and on this episode they’ll cover the topics in this post and also debate some other trends. Some of the trends discussed in this episode: Artificial Intelligence Smart Speakers 5G (Real vs Fake) Autonomous Veh...
2019 Social Media, Mobility, .Analytics and Cloud Predictions
January 03, 2019 20:34 - 27 minutes - 9.75 MBDaniel Newman and Brian Fanzo are excited to be back for 2019 and have big plans for the upcoming year. On this episode they add a new twist to the yearly prediction show by focusing on each letter of the show acroynm S.M.A.C providing some bold and also some not so bold predictions for social media, mobility, analytics and cloud computing. What are Daniel and Brian’s predictions around: Machine Learning Artificial Intelligence Apple 5G Real + Fake Edge computing Linkedin Yo...
How Automation Will Forever Change Customer Experience
November 30, 2018 16:47 - 20 minutes - 19.2 MBIn this episode of SMACTalk, Daniel Newman invites IBM Automation (Client) GM/VP Gene Chao to share his insights on how Customer Experience is being impacted by Automation. On the show, Gene is asked the following questions. Do you have a story as a consumer to share about how automation optimized a recent customer experience for you? Or what the organization could've done better? (could be a blind reference)What are some of the pitfalls organizations must avoid when it comes to automation ...
B2B Content Marketing Innovation with Ginger Shimp and Jeff Janiszewski of SAP
November 19, 2018 15:18 - 34 minutes - 31.8 MBOn this edition of SMACTalk, Co-hosts Brian Fanzo and Daniel Newman invite special guests Ginger Shimp and Jeff Janiszewski from SAP to talk about innovation in content marketing. While so many B2B companies struggle to evolve beyond traditional funnel marketing, Shimp and Janiszewski share how they have taken traditional funnel methods like white papers, lead generation and social media, and utilized new tactics like audio books white papers (http://sapinnovate.me/reports)and podcast-insp...
AI and Analytics Must Kill Prehistoric Marketing with Steve Rudolph
November 12, 2018 14:46 - 25 minutes - 23.7 MBIn this episode of SMACtalk, Daniel Newman and Brian Fanzo welcome guest Steve Rudolph of Pegasystems. In his role at Pega, Steve leads the industry market group covering telco and all the industries it touches, from insurance to financial services. In his role, he focuses on how to create value in customer relationships by using data effectively. During the podcast, Daniel, Brian and Steve discussed the need for today’s industries to embrace AI and machine learning in advertising to ensur...
Diving Into the Visual Cloud
September 13, 2018 10:00 - 17 minutes - 16.2 MBIn this Intel-sponsored episode of SMACTalk, Daniel Newman leads a show focused on the visual cloud. Joining Daniel is Lynn Comp, Vice President of Data Center Group and General Manager of the Visual Cloud Division Network Platform Group at Intel. During the show, they discuss what Intel is doing in the realm of the visual cloud and what we can expect in the future. Lynn focuses her time on helping cloud services be transformed. She talked about the visual cloud including visual workloads ...
How Will Automation Impact the Future of Work
September 05, 2018 11:30 - 22 minutes - 20.3 MBIn this IBM sponsored episode of SMACTalk, Daniel Newman goes solo on hosting duties and leads a show focused on the future of automated work. Joining Daniel for the discussion was Mike Gilfix, Vice President of Digital Business Automation at IBM, a software that digitizes business operations and provides them with intelligence around digital labor to upscale their business. The show focused on how technology such as automation, AI, data and machine learning is going to make companies...
SMACtalk Live From VM World 2018: How Intel Is Driving Digital Transformation
September 04, 2018 19:19 - 13 minutes - 12.7 MBSMACTalk Live at VMWorld with Intel In this special Intel sponsored episode of SMACTalk, Daniel Newman leads a show focused on digital transformation while attending VMworld 2018. Joining Daniel is Lisa Davis, Vice President and General Manager of Digital Transformation and Scale Solutions, Enterprise and Government for Intel’s Data Center Group. During this podcast, Daniel speaks to Lisa about what Intel is doing to further digital transformation and how data will make it all happen faste...
Business Value of Twitter and Linkedin in 2018
September 04, 2018 13:53 - 34 minutes - 32 MBOn this episode co-hosts Daniel Newman and Brian Fanzo discuss the business value of social networks Twitter and Linkedin breaking down what's working for each of them and providing tips and tricks for all business professionals.
Exploring New Data Center Technology Driving IT and User Experience
August 23, 2018 16:09 - 21 minutes - 19.9 MBIn this special Intel sponsored episode of SMACTalk, Co-Host Daniel Newman goes solo on the hosting duties and leads a show focused on what to expect from Intel at VMworld 2018, starting August 26 in Las Vegas, Nevada. Joining Daniel for the discussion was Jake Smith, Director of Data Center Technology at Intel Data Center Group, where he focuses on Xeon Scalable Processors and Optane Persistent Memory product lines and how those products can be integrated with technology like VMware. Duri...
Facebook Woes and Twitter Blows (Away their best quarter yet!)
August 05, 2018 16:46 - 30 minutes - 28.4 MBOn this episode co-hosts Daniel Newman and Brian Fanzo discuss the massive stock drop by Facebook not as financial advisors because they won't claim to be that but they share their thoughts on what it means for the future of social media marketing. They also discuss why Twitter losses even when they do win and where they think social media marketing is moving in the future.
INNOVATION AND TECHNOLOGY FOR GOOD #CallForCode
July 02, 2018 21:22 - 28 minutes - 26.6 MBToday on SMACTalk Brian and Daniel welcome a new partner effort with IBM Call for Code welcoming David Clark, CEO of David Clark Cause and Angel Diaz, IBM Vice President. It isn't often enough that developers are recognized for the work they do. Sure, they have built those pesky apps that help us order books, coffee and listen to our favorite music anywhere we have internet connectivity. However, too often we hear about the negatives of programmers and developers. Those that are build...
The Now And The Future of 5G
June 13, 2018 04:57 - 18 minutes - 17.3 MBIn this episode of SMACTalk Live, cohost Daniel Newman goes one on one with Intel Marketing Executive Bryan Madden to get an inside look at this year's 5G World and to explore where 5G technology will take us. This exciting conversation live at 5G World London takes a look at the following... * Intel's 5G Strategy * How Intel and Intel Select are empowering the partner ecosystem to role out best of breed 5G strategy. * 5G applications that are market ready today. * What to expec...
Digital Transformation: Impact On Life Sciences and Aerospace Industries
June 11, 2018 16:28 - 35 minutes - 32.3 MBSpecial SMACTalk double interview episode with SAP's Torsten Welte & Joe Miles. Aerospace: Torsten Welte, Global Vice President and Head, Aerospace Industry Business Unit The demand for single-aisle airplanes is exploding, while large aircrafts are scaling down production. Space travel is shifting from a government ambition to a private enterprise, and there's a lot of research fueling innovation. With the increased risk of fraud, the promise of blockchain offers increased visibility and...
Coffee and Artificial Intelligence
June 01, 2018 16:04 - 24 minutes - 22.4 MBOn this episode of SMACtalk, Brian Fanzo and Daniel Newman discuss the impact of Artificial Intelligence on the retail space including how Starbucks is leveraging data analytics and AI. They also breakdown the impact of GDPR but don’t worry this isn’t a full episode on GDPR because as we can all agree we’ve had enough of GDPR for the moment. Discussed on this episode: Do today’s consumers realize that A.I. is already impacting them every single day? What impact with the GDPR changes ...
State of Digital Transformation
May 22, 2018 05:56 - 35 minutes - 32.3 MBIn this episode, Daniel and Brian discuss the data from the 2018 Digital Transformation Index from Futurum Research. This report goes in depth with over 1000 responses to understand how companies are adapting to new technologies but also explores leadership, innovation, and culture as it pertains to companies being prepared for digital transformation and shifting consumer demands. Some specific topics covered in this episode include: Leaders and Laggards of Digital Transformation W...
Digital Transformation's Impact On Travel and Transportation Industries
April 25, 2018 23:28 - 34 minutes - 31.5 MBSMACTalk special episode with SAP's Paul Pessutti, Global Head, Travel and Transportation Industry Business Unit Transportation companies have done a pretty good job at operational efficiency; however, the threat of new entrants is a forcing factor to push into customer-centric innovations. For instance, shippers could use blockchain to provide greater transparency into the journey of goods from factory to customer receipt. Increasingly, customers expect personalized services when they t...
Who's To Blame: Facebook or Cambridge Analytica or Us the Users?
April 23, 2018 16:59 - 31 minutes - 28.4 MBCambridge Analytica situation.... Who controls our data? Is it a new problem or an old problem that people are just now making a fuss about? What impact will blockchain and other technology have on problems like this in the future? "We have a responsibility to protect your data, and if we can't then we don't deserve to serve you." - Mark Zuckerberg!
Exploring Intel's Strategy For 5G and Edge Computing
March 28, 2018 15:18 - 22 minutes - 25.9 MBIn this episode of SMACTalk, Co-Host Daniel Newman goes solo with Intel VP and General Manager, Caroline Chan to discuss the quickly evolving state of 5G as well as the growth of Edge Computing. This brief, but jam packed episode explores not only how these mega trends are impacting the future of technology, telecommunications and work, but Chan also provides an inside view from Intel as to their strategy to support the growth of these technologies as they become more and more a part of o...
Mobile Future With 5G
March 13, 2018 21:27 - 30 minutes - 55.5 MBWhat does our MOBILE future look like? Dan shares his thoughts from Mobile World Congress and Brian shares insights from this topic being discussed at Social Media Marketing World! For an audience looking for a business-centric multimedia experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast by Brian Fanzo & Daniel Newman, S.M.A.C.talk was featured as an iTunes “Top 10 New and Not...
Past, Present and Future S.M.A.C. Talk 100
January 23, 2018 18:40 - 37 minutes - 34.7 MBSMACtalk launched December 18th, 2014 as an anti-niche video podcast show where hosts Brian Fanzo & Daniel Newman shared their thoughts and interviewed experts on the massive technology trends: Social Media, Mobility, Analytics and Cloud computing. Fast-forward to Jan 2018 for episode 100 and so much has changed around the platforms the hosts have used to push the podcast live not to mention the interviewing skills of the host while other things have stayed the same since the start. ...
Into The Future of Connected Consumers With Dan Mitchell from SAS
January 11, 2018 17:28 - 28 minutes - 26.4 MBThese days the way we shop is changing more than ever before. We have smart speakers that we can talk to, “Alexa, order paper towels, oh and grab me a burger from Wendy’s as well.” And voilia, in comes your paper towels and Grub Hub delivers you lunch. Of course, this is just the power of shopping in the home. What is even more powerful is how these in-home experiences, mobile experiences and in the store experiences are all coming together. In the next few years, we will see technologies ...
2017 What It Was and What 2018 Will Be
December 30, 2017 01:03 - 49 minutes - 90.3 MB2017 was an interesting year in technology and digital marketing but will it lead to great innovations through digital transformation in 2018 or will 2018 be the year innovations flat line. This episode is a must listen to show as you might be surprised by Daniel Newman and Brian Fanzo's predictions for 2018 and beyond. Before you can talk about the future you must analyze the past and on this episode, Daniel and Brian spend much of the show discussing and in many cases debating the good...
The Big Repeal: Net Neutrality
December 15, 2017 15:46 - 37 minutes - 68.4 MBToday the FCC voted along partisan lines to repeal regulatory provisions we had come to know as “Net Neutrality.” The purpose of Net Neutrality was to ensure an open internet where all users can enjoy the same quality of access. We believe the FCC’s decision will put too much power into the hands of a few companies, and ultimately weaken the innovation ecosystem that relies on a free and open internet to grow and thrive. Most of the services we enjoy today, like Netflix, Facebook, Uber an...
Future of Connected Vehicles with Lonnie Miller of SAS
December 06, 2017 15:15 - 34 minutes - 64.3 MBIn just the past few years we have seen extraordinary change in the connected vehicle space. Companies like Tesla are launching new vehicles that don’t only provide thrills to drivers with their incredible speed and efficient electric motors, but they are also more connected than ever before with their ability to create usable data that can connect drivers and passengers more closely with their surroundings. In the next year, we will see a tidal wave of change come as the launch of 5G ...
Connected Supply Chain with Roger Thomas of SAS
November 18, 2017 04:00 - 27 minutes - 10.9 MBWe all are hearing about the impact that IoT and Analytics are having on the way we shop, however, by the time the consumer is seeing the impact of these groundbreaking technologies, they have already potentially had a major role in how the products and services were made and brought to market. This is because we have entered an era of the "Connected Supply Chain," and while many consumers don't fully grasp how this impacts their life, it does, in a big way. In this exciting episode of SMACt...
Why We Must Rethink How We Use Facebook
November 08, 2017 15:36 - 41 minutes - 75.6 MB“Organic Facebook is now the office water cooler. Nothing more.” This episode started out discussing this claim co-host Daniel Newman made about the trends he’s been seeing lately on Facebook. As Daniel and co-host Brian Fanzo began to discuss the changing landscape of Facebook and all social media channels for that manner the discussion took an interesting turn invoking a wide range of emotions and comments from the live video audience that you can read about below. This episode might ...
Where AI Is Going and How To Make It Work For Your Business
October 25, 2017 17:00 - 12 minutes - 17.2 MBIn this episode of SMACtalk, captured live at Intel Shift, host Daniel Newman sat down with Amir Khosrowshahi. Amir, who quietly revealed that he is cousin to the new Uber CEO, is also quite impressive in his own right as he made a significant Silicon Valley exit when his former company, Nervana was purchased by Intel. Amir is now the CTO of the AI Products group at Intel and he shared with SMACtalk a number of tremendous insights on AI. First, he painted the picture of how AI will be utiliz...
Big Thinking, Technology and Steering Clear of Disruption
October 25, 2017 14:00 - 12 minutes - 17.3 MBWho in the world would eat bugs? On Purpose? If you ask our SMACtalk Host Daniel Newman, the answer would be no one, but if you talk to “Foresight Extraordinaire,” MIT Ph.D. Mitch Joachim, he says there is a problem that we are trying to solve and from a sustainability standpoint eating bugs may have its place. Before you jump or grab your silverware, the context is far more enticing than just bug eating, but the real direction of the conversation is how can thinking outside of what is norma...
Making AI and Advanced Analytics Work for your Business
October 24, 2017 20:02 - 20 minutes - 28.8 MBIntel Shift changes directions on this high impact conversation with 3 top thought leaders on analytics and AI. In this show Dez Blanchfield, Intel’s Bob Rogers and Montefiore MD Michelle Gong soundoff on AI and Analytics. Starting off with a discussion around the advances that have taken place in analytics over the past 5-10 years followed up with some insights from Bob Rogers, a Harvard phD on the differences between advanced analytics and AI. The conversation then turned to Dr. Michelle G...
The Impact of Memory on IT and Business Transformation
October 24, 2017 18:28 - 12 minutes - 17.1 MBIn this live podcast captured at Intel SHIFT, SMACtalk Co-Host Daniel Newman sat down with Intel Executive Robert Crooke, who leads Intel’s Non-Volatile Memory Group. Crooke, who is driving some game-changing technology, explains the importance of a platform approach when developing a memory strategy; this being driven by the interdependence of the two. When processing power increases, the storage and memory is impacted. Crooke also shares the key areas of investment for Intel including thei...
Top Trends in IT Transformation
October 24, 2017 18:25 - 15 minutes - 21.9 MBIn this episode of Intel Shift on SMACtalk, Daniel Newman speaks with Scott Hawkins, Executive Director of Marketing at Lenovo. In this show, captured live at Intel Shift, Newman and Hawkins dive into the biggest trends in IT Transformation and how companies can become more knowledgeable of these trends in order to improve business outcomes. Other topics covered throughout the conversation include a discussion around the challenges of IT Transformation and some specific ways companies ca...
The Key Components of An IoT Strategy
October 24, 2017 15:40 - 19 minutes - 35.8 MBIn this episode of Intel Shift on SMACtalk, Daniel Newman speaks with Armughan Ahmad, Dell’s Senior VP of Hybrid Cloud and Ready Solutions. In this fast paced conversation Newman and Ahmad discuss Dell’s recent IoT announcements at their IQT day in New York City. Ahmad shared how Dell is making a massive investment in their IoT Group and what this will mean for customers and consumers as this investment is rolled out over the next three years. Additionally, this conversation sheds a light on...
Futureproofing Your IT and Your Business
October 24, 2017 12:30 - 15 minutes - 21.9 MBIn this episode of SMACtalk Live at Intel Shift, SMACtalk host Daniel Newman interviews Intel Executive Lisa Spelman. In this first live recording from Intel Shift in New York City, the upbeat discussion covers a wide variety of topics from futureproofing your business to IT workload planning to the shifting of IT budgets. Spelman sheds light for the SMACtalk community on how to plan for technological change in your organization. If you are thinking about how to plan for IT project and Busin...
The Speed of Digital Transformation
October 23, 2017 14:00 - 20 minutes - 38.4 MBIn this exciting podcast featuring Intel’s GM of Industry Sales, Shannon Poulin, SMACtalk Co-Host takes the host seat to discuss the rapid change that technology is forcing business to endure. The discussion starts off talking briefly about the upcoming Intel Shift event in New York City and then gets into a behind the scenes look at what Poulin is hearing from working with many of the Fortune 2000 companies across a variety of industries. One of the highlights of the conversation was when P...
SMACtalk 85: Future of Smart Factories with Marcia Walker of SAS
October 06, 2017 20:43 - 28 minutes - 53.2 MBIn this episode of SMACtalk hosts Brian Fanzo and Daniel Newman speak with SAS Industry Leader Marcia Walker about Smart Factories. With IoT and Analytics, manufacturing and the smart factory in particular have a massive opportunity to maximize productivity and minimize downtime. Walker shares how boundless new possibilities exist on the shop floor and gives our listeners a run down of how things like predictive maintenance, service automation and augmented reality can be applied to sm...
SMACtalk 84: Apple: Imitators, Iterators or Innovators?
September 27, 2017 19:51 - 38 minutes - 18.3 MBToday on SMACTalk Brian and Daniel discuss the iPhone 8 and iPhone X launch that took place a few weeks back. The question of the day, is Apple iterating, innovating or just plain imitating. Tech thought leader Shelly Palmer, wrote this past week... Imitation is not innovation. The iPhone X (pronounced iPhone ten) is basically a Samsung Galaxy Note 8 (which is basically a Samsung Galaxy S8 with a pen and an additional camera) which is basically a Samsung Galaxy Note 7 (which is ...
SMACtalk 83: What does CMO role look like in a data drive, AI world?
September 06, 2017 21:04 - 23 minutes - 42.4 MBAs digital transformation and innovation drastically shake up the technology and culture needs of today’s businesses, the question must be asked. What does the CMO role of the future look like? Brian Fanzo and Daniel Newman discuss this and more on this episode of SMACtalk. S.M.A.C.talk the podcast launched in 2014 and over those 3 years hosts Daniel Newman and Brian Fanzo have covered topics that included Big Data, Digital Transformation, Social Selling, Data Center Migration, Mill...
SMACtalk 82: Future of Work: Digital Niche or Generalist?
July 31, 2017 18:10 - 39 minutes - 72.2 MBNiche vs Generalist, the debate that seems to pop-up yearly inspired Daniel and Brian to take a very personal and transparent look at their own careers as millennials and although they both are generalists they found success in unique focused pivots. Brian posted to facebook (see link below) a comment about having a niche being a smart play that exploded with 200+ comments and it inspired multiple videos and blogs by friends and fellow thought leaders so tackling this topic on SMACtalk wa...
SMACtalk 81: Will Anyone Survive Amazon
July 24, 2017 17:26 - 36 minutes - 21.2 MBOn this episode of SMACtalk hosts Brian Fanzo and Daniel Newman talk everything Amazon from retail competition to technology advantage to debating if Amazon is too big to fail. This past week Amazon made two more big moves in retail by signing agreements with Nike and Sears to be able to sell their products online. For Amazon, the illusiveness of certain name brands has been one of their few achilles heels. People have long known that buying name brands from Amazon and their partners w...
SMACtalk 80: The Failures and Successes of Enterprise Software with Pega CEO Alan Trefler
June 30, 2017 02:06 - 31 minutes - 58.4 MBIn this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his “Pull no punches” approach to business, Alan makes for the perfect “SMAC” guest because he’s going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn’t only the CEO at Pega, he is also a chess master who can engage in 20 simultaneous chess matches while enjoying a beer and having a chat with...
SMACtalk 79: How To Determine True Digital Expertise
June 08, 2017 22:03 - 39 minutes - 73.2 MBWhen we picture authority or thought leadership or expertise, who is it that we picture? In the digital world today does becoming an author or writing on Forbes or tweeting a bunch on a hashtag mean someone is an authority on that topic? On this episode hosts Daniel Newman and Brian Fanzo are fired up to talk about the short cuts and unicorn rainbow selling tricks that many have used to convey they have authority and why this has to be stopped. Not only do they breakdown what is currentl...
SMACtalk 78: The Changing Role of the Enterprise CMO with Tom Libretto #Pegaworld
May 31, 2017 23:54 - 38 minutes - 69.9 MBIn this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pegasystems CMO, Tom Libretto. Joining Pega just under a year ago, Tom is a seasoned marketing executive with a strong track record in driving results for the enterprise market. Tom has a strong background in driving fast moving marketing teams within the agile workplace to help tie together sales and marketing teams to meet the objectives of rapidly growing enterprises. A topic nea...