Slow & Steady
204 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 4 ratingsJoin us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
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Episodes
Building, Promoting, or Refactoring?
August 19, 2020 08:00 - 40 minutes - 56.1 MBBrian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff. Mangools The Manager's Guide to Engaging Remote Employees MicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer
Cold Emails, Google Analytics, and Facebook, Oh My!
August 12, 2020 08:00 - 42 minutes - 39.4 MBBenedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads. Startups for the Rest of Us – Making Cold Email Work LeadFuze Steli Efti on IndieHackers Steli at MicroConf Asia Matos
Software Social
August 05, 2020 08:00 - 44 minutes - 60.8 MBBrian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. Software Social Podcast Software Social on iTunes Michele on Twitter Colleen on Twitter
Pricing and Positioning
July 29, 2020 08:00 - 34 minutes - 31.3 MBBenedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing. Photos from Brian's Backpacking Trip Lunr Nagele & DHH on Indie Hackers Rob Walling on Indie Hackers "Obviously Awesome" by April Dunford April Dunford on Bright & Early
Into the Wild
July 22, 2020 08:00 - 28 minutes - 38.8 MBBrian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week. Stripe Documentation Stripe Support HelpScout Statamic Jekyll Headlamp
Headlamp has a paying customer!
July 15, 2020 08:00 - 29 minutes - 26.6 MBBenedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet! Headlamp Userlist
Zero To Sold with Arvid Kahl
July 08, 2020 08:00 - 46 minutes - 63.9 MBBenedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities. Zero To Sold Feedback Panda The Zero to Sold Compendium The Bootstrapped Founder Arvid on Twitter Arvid's Podcast
Round the Campfire
July 01, 2020 08:00 - 29 minutes - 26.7 MBBenedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode! Headlamp Userlist
Solar Panels
June 24, 2020 08:00 - 33 minutes - 30.3 MBBenedikt shares some thoughts on a recent feature release as well as some thoughts on the future of Userlist's marketing plan. Brian's been steadily making progress on integrations and foundational work for Headlamp. Userlist Headlamp DemandMaven Stripe Atlas
25+ Practical Tips for Running Your SaaS with Ed Freyfogle
June 17, 2020 08:00 - 47 minutes - 65.6 MBEd Freyfogle joins Benedikt to share more than 25 tips for running a SaaS business. Ed and Benedikt talk about tips for billing, marketing, product as well as general tips for smooth sailing in your business. Ed on Twitter Ed’s Website Ed’s company OpenCage Ed’s Geomob Podcast Bootstrapped.fm Baremetrics Calendly Quaderno
How to Make this Moment the Turning Point for Real Change
June 03, 2020 08:00 - 12 minutes - 11.3 MBThere isn't an episode of Slow & Steady this week. It didn't feel appropriate. Instead, Brian reads an essay from Barack Obama and a short snippet from presidential hopeful Joe Biden. Barack Obama: How to Make this Moment the Turning Point for Real Change Joe Biden: Joe Biden Philadelphia Speech Transcript on Protests for George Floyd
Launch Failure
May 27, 2020 08:00 - 38 minutes - 53.2 MBBrian and Benedikt discuss Userlist's failed in-app messages launch, new competition, and Brian's recent progress on Headlamp. Felt Headlamp Userlist's In-App Messages on ProductHunt
Launch Mode
May 20, 2020 08:00 - 32 minutes - 29.4 MBBenedikt and Brian are both in the zone as Userlist launches In-App Messaging on ProductHunt and Brian is making progress on the MVP for Headlamp. Userlist on ProductHunt Headlamp VirtualBox Sauce Labs Browserstack Netlify Netlify CMS Middleman Statamic
Analysis Paralysis
May 13, 2020 08:00 - 29 minutes - 40.3 MBBrian got unstuck from paralysis analysis and is working on a new Headlamp MVP. Benedikt talks about being torn between shipping vs. rebuilding features that aren't perfect, yet. Social Cuts Headlamp
Userlist is a TinySeed 2020 Company!
May 06, 2020 08:00 - 37 minutes - 34.8 MBBenedikt shares the big news that Userlist is part of the TinySeed 2020 batch! Userlist also shipped in-app messaging and launched a new pricing tier. Brian shares that the Mozilla job offer will probably be rescinded as a result of COVID-19 and wonders about the best path forward. TinySeed 2020 Announcement Nusii Userlist New Starter Plan
The Walking Teddy Bear
April 29, 2020 08:00 - 45 minutes - 62.6 MBBrian talks about his new puppy and gives an update on the job search. Benedikt talks about performance optimization whack-a-mole and shares thoughts on pricing of Userlist. Appsignal
Email Marketing with Val Geisler
April 22, 2020 08:00 - 28 minutes - 26.2 MBVal Geisler joins Brian and Benedikt to talk about how to approach email marketing in the midst of a pandemic. Tune in if you're struggling to strike the right tone with your audience. Fix My Churn Val on Twitter
Getting Into Shape
April 15, 2020 08:00 - 36 minutes - 50.8 MBBrian and Benedikt talk about their weeks, including Brian's job interview progress and Userlist's new product development workflow based on Shape Up. Mozilla Storybook Shape Up Notion Vito
Construction
April 08, 2020 08:00 - 34 minutes - 28 MBBenedikt shares some nice March updates for Userlist while Brian ponders what the changing environment means for his near-term plans. HelpFounders.com
The Distracted Founder with Tracy Osborn
April 01, 2020 08:00 - 44 minutes - 61.6 MBTracy Osborn joins Brian and Benedikt to talk about common distractions founders face in their day-to-day, as well as during the ongoing pandemic. They talk about how to identify distractions, how to stay focused, and how to find a good balance. Tracy on Twitter Tracy’s Website Tiny Seed Craig Hewitt at MicroConf Europe 2019 SelfControl for Mac MicroConf Connect Tracy’s article on Hiring a Virtual Assistant
Raking Leaves
March 25, 2020 08:00 - 33 minutes - 30.7 MBBenedikt is trying to get back in the swing of things and shares an experiment with live streaming. Brian is making the most of the simplified schedule and getting in a lot of games with the family. Focusmate Tracy Osborn Benedikt’s Node.js Livestream MicroConf Connect
Standup Comics
March 18, 2020 08:00 - 36 minutes - 50.3 MBBrian and Benedikt resort to telling jokes to give their listeners and themselves a break from the information overload induced by worrying events and bad news.
A Lemonade Stand
March 11, 2020 08:00 - 20 minutes - 16.1 MBAnother super short one this week as Brian provides an update on the job hunt and Benedikt brings us up to speed on Userlist's taxes and his progress on a JS snippet. Versoly Userlist Happy Hours Gitlab Elastic
By Any Means Necessary
March 04, 2020 09:00 - 25 minutes - 35.6 MBIn this short episode, Brian and Benedikt talk about Brian's ongoing hunt for a full-time job, as well as recent updates on Userlist. Headlamp Userlist Userlist's In App Messages Demo
Margins Are Good
February 26, 2020 09:00 - 31 minutes - 25.5 MBFemtoConf is, in fact, sold out and Benedikt is working on the finishing touches of in-app messaging. Brian shares the big news that he's going to start looking for full-time employment to build in a little more margin. Now we're _really_ going to need to rewrite that intro :) FemtoConf 2020 MegaMaker 3 Common Misconceptions of Remote Work
Is FemtoConf sold out?
February 20, 2020 09:00 - 38 minutes - 52.3 MBBenedikt shares some updates about the tickets and the line-up of FemtoConf 2020. Brian is worried about sounding like a broken record and is considering to apply for a job. FemtoConf 2020 Asia Matos Tracy Osborn Jonny Platt Ed Freyfogle
The Joel Test for Remote Teams
February 13, 2020 08:00 - 43 minutes - 34.6 MBBenedikt is happily integrating in-app messaging into Userlist and the sample application! Brian shares some struggles with getting the consulting pipeline fired back up and talks about his recent article, "The Joel Test for Remote Teams." The Joel For Remote Teams IndieHackers Podcast with Jane Portman
Feature Audit is Dead, Long Live Feature Audit
February 06, 2020 09:00 - 33 minutes - 46.2 MBBrian talks about the end of his involvement in Feature Audit and its (hopefully) bright future. Benedikt shares a bit of the struggles that they experience as an international founder team dealing with traditional institutions. The Joel Test for Remote Teams Feature Audit Mercury Anytime Mailbox MicroConf
“I Love You on LinkedIn!”
January 30, 2020 09:00 - 32 minutes - 26.4 MBEncouraging networking updates from Brian and a push to be more active on LinkedIn. Benedikt is getting into a good rhythm with working full-time on Userlist. FemtoConf
All Over the Place
January 23, 2020 09:00 - 32 minutes - 45.3 MBBrian and Benedikt talk about a lot of things this week, including Brian's new resources page for remote workers, customer support, and about the pros and cons sharing revenue numbers and being transparent. Remote Work Resources Netlify FemtoConf 2020 Patrick McKenzie’s Tweet Laura Roeder on Bright & Early Open Startups
Packaging Headaches
January 16, 2020 09:00 - 42 minutes - 33.7 MBThis week, Brian explores some ways to create overlap between his consulting work and Headlamp, while Benedikt continues researching email providers and tries to build a Userlist npm package. Headlamp Referral Rock Josh Ho on Twitter Josh on Bright & Early DHH in Boulder Tailwind CSS Userlist
You’ve Got the Compass!
January 09, 2020 09:00 - 37 minutes - 52.1 MBBrian and Benedikt are back after taking a break over Christmas and New Year's. They talk about some of their answers to the questions in the Year Compass and provide quick updates on what's going on with Headlamp and Userlist. Year Compass Brian's Newsletter: Is This Fun? Brian's podcast series on remote work: Bright & Early Headlamp Userlist
Feelin' it
December 19, 2019 09:00 - 43 minutes - 40.2 MBBenedikt shares some stress-related struggles and how he is hoping to address them in the future. Brian is reflecting on the year and rethinking Headlamp's scope. The Year Compass Jerry Colonna Jerry on Without Fail
Die Eier von Satan
December 12, 2019 09:00 - 36 minutes - 29.4 MBBrian and Benedikt discuss recent developments in their businesses which include spammers, pre-sales, podcasts about remote work, and metal bands from the '90s. Sepultura Stage CMS Headlamp 21st Century Work Life Podcast ShieldGEO Tool - Die Eier von Satan
We Should Get More Sleep
December 05, 2019 09:00 - 24 minutes - 19.9 MBBenedikt has shipped In-App Messaging behind a feature flag and it wasn't as painful as he thought it would be! Brian is sluggishly getting back into the swing of things after an eventful Thanksgiving in the US. YearCompass.com Brian’s Website
Project Headlamp
November 28, 2019 09:00 - 37 minutes - 34.7 MBBrian's "Remote work doesn't have to be lonely" project is picking up momentum and has a name and website. Meanwhile, Benedikt is happy about Userlist's performance in November but confused by JSON Web Tokens. Brian’s post on the Forces of Progress Benedikt's Twitter thread on JWT Baremetrics Profitwell Chartmogul Summit Matt on Twitter Project Headlamp We work remotely Brian’s feature on WWR Baremetrics Experts
Grand Decisions
November 21, 2019 09:00 - 35 minutes - 28.6 MBBrian is back from a week in the Grand Canyon and Benedikt has some exciting news about his time commitment to Userlist. Founder Collaboration Agreement resources PandaDoc Founders’ Agreement Template How to Create the Perfect Cofounder Agreement with Your Business Partner Calculating Co-Founder Equity Split Startup founder vesting: Here’s what it is and why it’s your best friend Jane on Startups for the Rest of Us Tuple Branch TinySeed
Building Branch with Special Guest Peter Suhm
November 14, 2019 09:00 - 41 minutes - 38 MBBrian is on vacation this week, so Benedikt is joined by Peter Suhm of Branch. Peter and Benedikt talk about the history of Branch, how Peter got into building software products, as well as his experiences with Tiny Seed. Branch WPPusher Out of Beta Tiny Seed Peter on Twitter Benedikt on Twitter
Trial & Error
November 07, 2019 08:00 - 26 minutes - 21 MBBrian is inching toward being ready to start pitching his prototype to customers and Benedikt is feeling a bit uneasy about Userlist's trial conversions. Slow & Steady on Twitter Brian on Twitter Benedikt on Twitter
Domain Expertise
October 31, 2019 08:00 - 34 minutes - 31.2 MBBenedikt is excited about an expensive purchase while Brian is ironing out the last kinks in the onboarding flow of his new product. Standard Code Tiny Seed Slow & Steady on Twitter Brian on Twitter Benedikt on Twitter
Sleepless in Croatia
October 24, 2019 16:00 - 38 minutes - 30.8 MBBenedikt gives an update on his time at MicroConf Europe and Brian thinks there's a similarity in bootstrappers' perception of markets and our inability to grasp the size of the universe 🌝👽 MicroConf Europe TinySeed MicroConf Europe April Dunford - Obviously Awesome Bright & Early Gesture Drawing Out of Beta
Getting in Shape
October 17, 2019 08:00 - 37 minutes - 34.1 MBAfter giving a short update on their past week, Brian and Benedikt talk about Ryan Singer's book Shape Up. Slack Workflows TeamMood Ryan Singer – Shape Up Brian’s Interview with Ryan Singer MicroConf Europe MicroConf Growth & Starter
Mountains, Calendars, and Slackbots
October 10, 2019 08:00 - 35 minutes - 32.5 MBBenedikt is back from vacation and Brian is closing in on finalizing the functionality for his "Remote Work Doesn't Have to Be Lonely" prototype. Userlist Userlist Office Hours Brian's thread on Remote Work
Pros & Cons of Building in Public with Special Guest Derrick Reimer
October 03, 2019 08:00 - 37 minutes - 34.4 MBBrian is joined by special guest Derrick Reimer while Benedikt is on vacation. Brian & Derrick get meta and talk about the pros and cons of doing a "Built-in-Public" Podcast. Derrick's site StaticKit I'm Walking Away From the Product I Spent a Year Building Art of Product Podcast
Keeping up with the Bootstrappers
September 26, 2019 08:00 - 46 minutes - 63.5 MBBrian makes good progress on his new product and Benedikt is finally done with researching how to implement in-app messages for Userlist. Inspired by Brian Casel, we also wonder how to make the podcast more interesting to listen to. Nusii Brian Casel on Twitter Bootstrapped Web Podcast 15Five Derrick Reimer on Twitter Art of Product Podcast
Tiny Tasks & Big Insights
September 19, 2019 08:00 - 43 minutes - 39.6 MBBenedikt is feeling overwhelmed by a big list of small tasks. Brian continues to look for insights to address the problem of isolation and loneliness that many remote workers face. Brian’s Website Benedikt’s Website Brian on Twitter Benedikt on Twitter Slow & Steady on Twitter
Feast or Famine
September 12, 2019 08:00 - 37 minutes - 51.6 MBDonut Brian’s Website Benedikt’s Website Userlist.io Office Hours Brian on Twitter Benedikt on Twitter Slow & Steady on Twitter
Remote Work Doesn't Have to Be Lonely
September 05, 2019 08:00 - 35 minutes - 33 MBBig news from Brian about his plans for Feature Audit and Benedikt talks through his struggles with analysis paralysis. SlowSteadyPod on Twitter Brian's Tweet about Remote Work & Loneliness
Webmaster of Puppets
August 27, 2019 16:00 - 43 minutes - 39.7 MBBenedikt's experience at a Metallica concert leads us to reminisce about building band websites in the old (and not so old) days. We also talk about our successes and failures and what we've learned from them. SlowSteadyPod on Twitter Thinking in Bets Stage CMS Nightwish What I’ve learned From My Jobs So Far – Brian Rhea Mocavo Acquired by Find My Past Josh Pigfords projects list Justin Jackson’s talk at Laracon
Microminds & MasterConf
August 22, 2019 07:00 - 34 minutes - 31.6 MBBrian's still exploring the formation of a Mastermind group and Benedikt upgraded Userlist to Rails 6 before going out sick for a few days. We also float the idea of meeting IRL at MicroConf in 2020. Follow Benedikt on Twitter Follow Brian on Twitter Userlist.io FeatureAudit.com