Christie Koontz: To Russia with Love – of Marketing (SLIS Colloquium - VIDEO)

SJSU SLIS instructor, Dr. Christine Koontz, will discuss how her participation in an international library association led to her working with the Russia State Library, helping them develop a marketing strategy to reach library users in that country. As the former Soviet republic transitions to a more democratic way-of-life, state agencies are learning how to promote their resources and services. Dr. Koontz's presentation will provide insight as to how this is impacting the library world in Russia.