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I see a lot of business owners jump around so much they never get to the success.  Each time I talk to someone, they have a whole new offer, or team or strategy.  When they don’t see immediate results, they change everything.  I get it.  As soon as I publish something and I have not sold a million of something I feel like a failure.  But just because there aren’t immediate results, doesn’t mean it’s the wrong thing.  It could just be no one saw it yet or that the messaging around the thing needs some tweaks.

Consistency is the long term payoff.  If you knew that you would make a million/have success in 2 years if you just posted on LinkedIn everyday, wouldn’t you do it?  But we don’t.