Episode #91: Erica Fullerton (Agency Series)
The Get Your Act Together Podcast
English - August 23, 2022 06:00 - 39 minutes - 28.1 MBEntrepreneurship Business Management businessadvice obm agency agencycoach getyouracttogether sinkhandle smallbusiness Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
We continue the Agency Series with Erica Fullerton, CEO/Owner of Ovello, an agency that serves primarily small businesses and MLM/Network Marketers. Erica’s path to entrepreneurship started as a virtual assistant during maternity leave and has grown to a 15 person team. Today we talk about running a business, the challenges or hiring and building trust, how she came to choose the services she offers, and much more. Some of the highlights include:
Timestamps:
01:01- You’re offering admin and social media services. How did you pick those as offers?
02:17- Why Erica decided to go the agency route instead of another structure
03:23- How Erica structured her agency.
06:13- How Erica still spends her time.
07:25- How big is your team? Are they employees or contractors? How big do you want to get?
10:16- How do you prepare for the inevitable exit of your contractors?
12:08- What kind of focus do you place on culture internally?
15:30- How do you keep track of everything? What tools do you use?
20:52- What makes your agency different?
23:45- What are the tough parts of running your agency?
25:38- How do you pick VAs, onboard, and build trust so that you can hand them off to your clients?
30:06- How are you structured on pay? Are your people on retainer? Hourly? When do you pay them?
34:42- How have the last couple years affected your business? How are you looking at the next year?
Erica Fullerton-:
Ovello's Homepage: www.clubovello.com
FB: https://www.facebook.com/clubovello
IG: www.instagram.com/club.ovello
Kelly Reynolds: