Episode #229: UNDERSTANDING CUSTOMER MICRO-JOURNEYS
SimpleBiz360™ Podcast
English - March 07, 2024 06:00 - 4 minutes - 3.37 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Management jeff mason business business tips business guidance entrepreneur solopreneur infotainment business advice business help small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode #228:THE SNEAKY TRUTH ABOUT NO COMPLAINTS
Next Episode: Episode #230: THE DANGER OF STRING-ALONG SERVICE
The Experience Economy feasts on the effects of the transactional micro-journeys!
Each transaction has multiple touchpoints that create their own customer impressions. At the end of a purchase, many of our companies have faced one, or maybe two dozen opportunities to please, or displease a paying customer. Can our companies identify these micro-journeys tucked inside each purchase? If so, do our businesses chart these? Do we train for these? Why should we even care about these? Join us for some ideas that should cause necessary, pause, reflection, and likely revisions.