For many of us, phone conversations are happening less and less compared to 10, or 20 years ago. The same trend is happening in business. Is it time to rebuild those verbal muscles?

Today we look at this evolution, and ask ourselves some relevant questions. Are we ready to receive, or make difficult phone calls? What happens when a simple business conversation takes a quick turn, and then suddenly things get heavy? Should business owners and operators look at telephone engagement as a trainable skill set, almost like an athlete who trains for the game? Would role-playing help our customer-facing associates? We layout vital questions that connect to Podcast E214, which airs on 11/23/23.

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