#92: The Secret to Growth Marketing & Having Fun at Work | Wes Yee

Silicon Alley

English - November 13, 2021 22:16 - 1 hour - 71.2 MB - ★★★★★ - 24 ratings
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Previous Episode: #91: A 25 Year Journey to Published Author | Back to One | Antonia Gavrihel, Author

Next Episode: 93: The Keys to Fundraising in a Highly Regulated Industry | Tom Trevisani, Founder Vedas Labs

92: In The Secret to Growth Marketing & Having Fun at Work, Wes Yee (Twitter: @WesYee), experienced high-tech marketer, joins host William Glass to discuss how tech companies should approach growth marketing. Wes shares how he learned the hard way that there is no one size fits all growth marketing strategy that you can copy and paste. Instead, you'll learn how to identify what growth marketing strategy will work best for you business. You'll learn:

How to craft a growth marketing strategy
Identifying and implementing growth marketing tactics
Defining growth marketing, acquisition marketing, and performance marketing
How as a leader to make work more fun

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About Wes Yee:

Wes Yee is a marketer and investor with 10+ years of experience driving growth for technology startups. He's head of integrated marketing at Ramp and a Channel Co-Chair at Pavilion where he helps marketers solve problems. From 2018-2020 he led the growth marketing team at Guru, helping grow revenue over 400%. Prior to Guru he was the VP of Marketing at Sequoia Consulting group and has held key marketing roles at Piqora, Kony, ShareVault and Semphonic. He holds a BA in Mass Communications from CSU East Bay.

Learn more about Wes Yee: LinkedIn - www.linkedin.com/in/wesyee & website - www.WesYee.com

Silicon Alley is a Financial Glass Production

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