105: Creating Ads that Convert, Which Half of Your Marketing Spend is Wasted? | Ben Marcoux, Bottomless Branding
Silicon Alley
English - May 06, 2022 09:00 - 56 minutes - 52.1 MB - ★★★★★ - 24 ratingsEntrepreneurship Business Education Self-Improvement business entrepreneurship finance gettingstarted journey startup tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
105: In Creating Ads that Convert, Ben Marcoux, founder of Bottomless Branding, joins host William Glass to discuss the importance of creating ad copy that actually converts. Ben shares the steps to create really compelling ad copy that will increase your conversion rates. Additionally, Ben shares what led him to start his own agency and what it's like to be a solopreneur.
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About Ben Marcoux:
Hi, my name’s Ben, and I’m an ad-aholic. I’m a jazz saxophone player turned freelance media buyer, copywriter, and strategist.
I officially hung my shingle in 2015. And since then I’ve spent thousands of hours studying history’s (and today’s) most lucrative ads.
My copywriting’s grossed multiple 7-or 8 figures of revenue (who really knows). And I’ve profitably managed $10,000,000+ of ad spend for my own businesses and for clients, generating over 250,000 leads and hundreds of millions of dollars in sales across many verticals.
My “day job” is making business owners big bucks by creating simple scalable advertising systems, writing direct response sales copy, driving targeted traffic to high integrity offers, and using data, analytics, and relentless follow-up to maximize the ROI of these funnels.
Now I help other B2B experts effortlessly close premium clients by using “The FAME-WORK” to package their expertise into a Money Making Signature System and position themselves as the go-to authority in their market.
Website: www.bottomlessbranding.com
LinkedIn: https://www.linkedin.com/in/ben-marcoux
Silicon Alley is a Financial Glass Production
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