Clinton Clarke: Bring the bold, banish the bland
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English - October 04, 2023 00:05 - 6 minutes - 8.52 MB - ★★★★★ - 12 ratingsMarketing Business branding marketing design brand experience communications agency business brand identity leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland."
Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.