The Promotional Products Sales Challenge
Short Attention Span Sales
English - December 20, 2019 13:00 - 21 minutes - 15 MB - ★★★★★ - 5 ratingsBusiness Education bill farquharson kelly mallozzi sass aspire for print sales graphic arts print salespeople selling sales tools Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Scott Cappel is a printer's printer. San Diego-based, Scott led his company not only as its owner but also the one and only sales rep. Ever.
When he sold his client list, he faced a choice: Either walk those awful beaches under perfect skies and play golf day after day or...dive back in to another aspect of the graphic arts.
Tough choice, Scott!
In this Short Attention Span Sales podcast episode, Bill interviews his long-time friend and introduces him to Kelly so you can hear about Scott's journey from master printer to Certified Master Advertising Specialist (yup, that's a thing).
Think it's easy to sell promo? Think again if your goal, like Scott's, is to do it profitably.