"What was once optional is now mandatory"

Back in the day, as we legacy sales reps like to say, you could get away with shoddy skills and a somewhat inconsistent approach. Business was good, the economy strong, and no one was wearing a mask.

No more.

Now, in this COVID-19 world many of the once-optional rules and practices of sales are mandatory if your goal is to sell successfully and profitably. Which rules?

To prepare for this Short Attention Span Sales Podcast, Bill Farquharson and Kelly Mallozzi each made a list of the 5 must-have sales skills they believe are required and reveal them to each other for comment.