Ep. 82 - Discounts Got You Down? How to Stop Devaluing Your Services and Start Adding Worth
Shorr Solutions: The Podcast
English - March 19, 2023 03:00 - 27 minutes - 18.9 MB - ★★★★★ - 9 ratingsBusiness medical business medical business tips business tips aesthetic practice cosmetic practice practice management plastic surgeon dermatologist aesthetician nurse practitioner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We ALL love discounts and amazing deals! However, when it comes down to the success of your aesthetic practice, how do you provide discounts and specials without risking the type of patients and business you’re attracting and your long-term profit goals?
In this episode of Shorr Solutions: The Podcast, our CEO and Founder and practice management expert, Jay Shorr, sheds light on:
· The difference between discounts and specials
· Are discounts looked at favorably or does it cheapen your brand?
· Once you discount, is it easier or harder to increase your price for services vs retail?
· How do you handle the comment, “I can get it cheaper elsewhere”?
· Do you offer discounts when someone says, “if you give me a better deal, I have so many friends who will come to see you”?
· When it is appropriate to offer discounts to successfully balance between pricing and profit in your business?
· and MORE!
Schedule your free 30-minute consult with our expert, Jay Shorr, here.
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